Clean-Up Day is part of the international "Let's Do it!" movement, which was founded in 2008 and campaigns worldwide against littering. About 100 countries around the world participate in the day of action. Vizner Borel, IGSU's long-standing communications agency, was commissioned to publicize Clean-Up Day 2016 with new key visuals and to encourage residents as well as companies and associations to get involved.

At the center of the campaign is the key visual of the well-known door hanger with the message "Please clean up. In various motifs in typical Swiss landscapes, it makes an oversized and eye-catching appeal for people to take part in Clean-Up Day. At the same time, the door hanger acts as an original information flyer that can be distributed or hung up everywhere as a guerrilla measure. The campaign is now present throughout Switzerland with posters, advertisements and an information flyer.

Responsible at IGSU: Nora Steimer (Managing Director). Responsible at Vizner Borel: Gian Maurizio (art direction), Jürg Waeber (text), Martina Glaser (consulting), Guillaume Borel and Lajos Vizner (overall responsibility). Photography/image editing: Istvan Vizner.
 

As part of the Swiss Wrestling Festival "Estavayer 2016", which will take place from 26 to 28 August 2016, Fribourgissima, the Fribourg tourism region, and the regional community of La Broye (COREB) have brought the bilingual agency Numéro 10 on board to design and implement a promotional campaign for the Saanenland, La Broye and Lake Murten.

The campaign focuses primarily on the 250,000 visitors who will attend the three-day event. True to the motto "There's so much to do and discover here", wrestling fans, party-goers and families from all over Switzerland will be inspired by campaign subjects that bring the charm of the region to light.

The concept emphasizes the tourist, economic, cultural and historical assets of the Fribourg region. And all this with a playful wink at the world and the technical language of wrestling. The campaign runs from April to the end of August 2016 and can be seen in the press, on posters, digitally, mobile and on social networks. It will also be shown on public transport and, of course, at the festival site.

And for two reasons. First, because it would look great. Second, because it's exhausting to be constantly asked to spend money. Especially when you can't afford the new car, the nice vacation or the necessary insurance anyway.

The movement is called Citizens Advertising Takeover Service (C.A.T.S) and aims to raise at least 23'000 pounds. It costs around 20'000 pounds to rent the advertising space on the track of a smaller subway station for two to three weeks - the rest is production costs. The more money raised, the bigger the station becomes. 75'000 pounds costs a whole, smaller subway station.

Those who contribute 100 pounds will find their own cat on a poster - already 13 of 50 places are gone. For 2500 pounds there is an own poster for the house cat - professionally staged by a photographer. Only cat, no logos or explanations. For five pounds, by the way, you get the C.A.T.S. adblocker, which replaces online advertising with cat pictures - five placements of your own cat included.

The action is anti-advertising - but no matter, it's about cats. Everyone likes cat pictures. And the providers of the advertising space probably like the campaign, too. Because you don't look a booked horse in the mouth. Whether the campaign will be successfully financed remains to be seen. Forecast: It will. (hae)

More information on Catsnotads.com and in the application film:
 

This is 4.8 percent less than twelve months ago, as the communications network industry association Suissedigital (formerly: Swisscable) announced in a communiqué on Tuesday. At the end of March, 2.495 million households were still watching TV via cable. By comparison, Swisscom was able to increase the number of TV connections by 166,000 to 1.367 million in the same period. This is an increase of 13.8 percent compared to the end of March last year. Overall, according to estimates by Switzerland's largest telecoms group, the number of TV customers in Switzerland is likely to have increased by 15,000 to 4.504 million since the end of December. This means that the TV market in Switzerland has grown by half a million customers since 2011. On the other hand, cable operators attracted 78,900 new telephony customers in the last twelve months, giving them a total of 774,000 fixed and mobile customers. The lion's share of this was accounted for by traditional fixed-network telephony, which grew by 40,600 to 721,100 customers. Mobile communications, which was only launched in 2014, grew by 38,300 to 52,900 customers. Broadband Internet also increased by 37,400 to 1.217 million customers. (SDA)
 

Daniel Krieg, CEO, and Uwe Schlupp, CCO, are realigning KSP: Younger, more feminine and more digital overall. The two eponymous and formative founders, owners and managing directors of KSP Krieg Schlupp Partner Werbeagentur continue to stand for everything that makes KSP special.

They are supported by the "Next Generation" of KSP. Essentially, these are Sascha Borsai, Creative Director, Benny Goldstein, Creative Director, Anita Kummer, Creative Director, Harry Zogg, Service and Traffic Director, Michael Vogel, Head of Digital, Franziska Saxer, Senior Account Manager, Bianca Jäger, Head of Craft367, and Flavia Meyer, Client Service Director, who is now also KSP's Head of Consulting together with Daniel Krieg.

Dany Kielholz and Flo Wacker were both with KSP for over ten years. Dany Kielholz started as a consultant and ended up as Managing Director and member of the Executive Board/Partner. Flo Wacker started as an art director and was finally executive creative director and also a member of the executive board/partner. According to the statement, both have been instrumental in turning Coop into a ten-year success story for KSP.
 

Guarda Val is a special Maiensässhotel, spread over eleven huts and stables that are up to 300 years old. Located in the hamlet of Sporz, directly above Lenzerheide at 1600 meters above sea level, it combines the fascination of Graubünden's Alpine tradition with luxury, indulgence and personal service. Guarda Val is the right place for people looking for peace and relaxation at a high level. And it is the wrong place for anyone looking for partying, disco, shopping and action.

This is pointedly expressed in Ruf Lanz's new image campaign. Typical party freaks and package tourists make their unflattering comments about Guarda Val in the style of review portals. A small sample: "I saw three deer... I would have preferred a few hot chicks."

A total of eleven motifs are currently advertising the quietest place in Lenzerheide online and offline. The motifs can be seen on F12 posters in places with a high dwell time and on the e-board at Zurich main station.

Responsible at Maiensässhotel Guarda Val: Cornelia Gantner, Fredy Gantner (owner), Ralph Treuthardt (director), Jozsef Antal Szvoboda (marketing manager). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Florian Birkner (Text), Isabelle Hauser, Grit Wolany (Art Direction), Dave Schellenberg, Laura Hofer (Graphics), Pascal Trütsch (Consulting); Martin Zeiter, Teil.ch (E-Boards).

Stephan Sliwensky, Deputy Head of Interactive, has been acting as his deputy since March 01, 2016. Stephan Sliwensky, formerly of Mediacom Switzerland, complements the management of the unit with his profound digital expertise and strategic competence.

Manfred Strobl, CEO Mediaschneider, in a statement: "Philipp has developed a great competence with our customers and partners over the last years and will be an important reinforcement of our agency management with his deep understanding of digital value creation from now on."

Mediaschneider's Interactive Unit currently employs 25 people and is able to provide all services in-house. In addition to traditional agency services in campaign conception, consulting and planning of integrated campaigns, customers benefit from a powerful tech unit.
 

According to the press release, two posters will also be on display at Zurich Airport. Oli Kehrli recently presented his new album "Zuekunftsnostalgie" at the Bierhübeli in Bern. The photography is by Reto Andreoli, with Patrick Salonen responsible for the image processing.

This year, the area identified by marketing managers with the greatest need for action also corresponds to the area they named as the most important task: 38% of those surveyed worldwide stated that understanding the needs, wishes and attitudes of customers is the greatest challenge in 2016 (EMEA region: 14%). For 52%, improving knowledge about the customer is one of the three most important to-dos (EMEA region: 15%). Other key challenges include increasing their own visibility compared to competitors (global respondents: 13 percent; EMEA region respondents: 19 percent) and staying ahead of new marketing trends (global respondents: 11 percent; EMEA region respondents: 17 percent). Technology integration (global respondents: 15 percent) and the collection, networking and management of data (global respondents: 11 percent) are among the other key tasks.

"The marketing of the future will be driven by the promise of a first-class customer experience at all times. This presents a real challenge for companies, as customer intolerance of poor brand interactions is putting significant pressure on companies to adopt data-driven strategic approaches," says Stephane Baranzelli, Managing Director EMEA at publisher Experian Marketing Services. "Today's brand managers have recognized the importance of knowing the customer, but acquiring knowledge remains difficult. As our survey shows, this is one of the biggest challenges for all marketers worldwide - regardless of company size or industry."

And what is keeping the EMEA region busy?

The Digital Marketer Report 2016 provides further interesting results for the EMEA region in particular, some of which differ slightly from the international results:

- 85% of the marketing managers surveyed there stated that they would implement cross-channel marketing campaigns in 2016
- 93 percent say that their (customer) communication is already personalized
- 86% are convinced that marketing teams are responsible for the integrated customer experience across all channels or will be in the near future
- Only 23 percent confirm that their marketing team is fully integrated

The top priority for respondents in the EMEA region is the "integration of technology to automate, harmonize and execute cross-channel interactions with customers" (18%). In second place is the improvement of knowledge about customers (15 percent), and third place among the most important to-dos is the better networking of organizational departments to achieve greater customer centricity (14 percent).

Unlike globally, EMEA marketing managers ranked the collection, networking and management of data as one of the three most important areas of action in 2016 (43.3% of respondents). The biggest challenges on the way to a single customer view are seen by respondents in terms of technology for integrating customer data points in real time (17%), access to data across the entire company organization (15%) and keeping data up to date (15%).

Gregor Wolf, Managing Director of Experian Marketing Services Germany, explains: "High-quality data and powerful technologies for integrated data usage in the content-creative and media areas across the entire campaign process and all systems involved are of central importance for the functioning of a successful single-customer-view-based marketing approach. Only this combination enables the high-quality customer experience demanded by consumers and a new dimension of intelligent customer communication."

The complete Digital Marketer Report 2016 is available as PDF here for download (direct link).

This reflects the bank's claim to itself in its modern, customer-oriented style: To be and remain the bank of first choice for the people of Aargau. The campaign focuses on customers who have found the right solution for their financial concerns in their life situation.

With 33 branches in the canton of Aargau, Neue Aargauer Bank's proximity to its customers is not just lip service, but a real added value of the financial institution, whose roots in the region go back to 1812. Tradition and origin are also important and rock-solid pillars on which Neue Aargauer Bank stands. In order to maintain and expand its position as a leading regional bank, NAB offers state-of-the-art banking products, competent, highly trained staff, solution-oriented services and personal advice.

Communication from the customer's perspective

Those responsible at Neue Aargauer Bank wanted to sharpen the attractiveness of the regional bank thanks to its many values and advantages in communications and thus revitalize the brand. After an extremely lean and efficient agency evaluation process in the fall of last year, the concept of the communications agency Vizner Borel was convincing. In future, the new campaign will focus even more strongly on the consistent focus on solutions for customers. This attitude is emphasized with the new claim from the customer's perspective: "My solution. New Aargauer Bank."

After all, NAB's values benefit customers whose financial needs change depending on their life situation, age or stage of life. This is where the "My solution" promise sets an example. Neue Aargauer Bank's promise to have the right solution for every situation is presented attractively in the new campaign and demonstrated with the respective products, offers or services.

And why from the customer's point of view? Neue Aargauer Bank presents itself as it is perceived by its customers. Because it is about the specific customer needs that are to be satisfied. It is about their trust, which NAB wants to gain and strengthen. It is about their finances, which the bank takes care of. In other words, it is the very individual, personal solutions of each individual customer.

Real-life implementations

In line with the concept, the visuals show various situations from the lives of customers, to whose well-being NEUE Aargauer Bank has contributed with an individual solution. A star shines in each image as a life-affirming recognition feature. The emotional images are supported by the headline style, which sets the scene for the Neue Situation paired with the NAB. The consistent use of "New ..." means finding a new personal solution for every new need. Through the verbal reference to the NAB in every advertising medium, the campaign always supports the brand and is therefore unique.

Neue Aargauer Bank's overall campaign encompasses all advertising media: from TV/cinema commercials, posters, advertisements, product brochures, promotional offers, Internet presence through to the entire POS presence.

Responsible at Neue Aargauer Bank: René Stupf, Head of Marketing; Beat Ruch, Head of Marketing Communications; Martina Spiess, Senior Project Manager Marketing Communications. Responsible at Vizner Borel: Gian Maurizio, art director; Guillaume Borel, creative director; Markus Binggeli, strategy; Irene Stutz, consulting; Lajos Vizner and Guillaume Borel, overall responsibility. Film production: Doppelrahm, Christoph Rahm, director; Simon Rahm, producer. Picture editing: Istvan Vizner; pre-press: Detail.
 

Two videos form the core of the 2016 campaign as TrueView ads. The videos playfully sum up the two main advantages of "fast and easy payment" and "everything under control":

A hand curves across a desk on a finger skateboard. The fingers jump off, click on a computer mouse in flight - and in no time at all the e-bill is paid.

Two fingers elegantly juggle a mini soccer ball. Suddenly the ball is kicked into the air, the free fingers use the moment to click the mouse - full control thanks to payment with e-bill.

In addition to the videos, banners, performance and Google ads, invoice inserts and flyers are used. The measures lead to the website E-bill.chwhere visitors can find out how to sign up for e-bill and take part in the competition. The campaign and competition started in mid-April 2016.

Responsible at Ogilvy One: Benjamin Franken (CD), Frank Engelhaupt (text), Sandra Pellny, Maggie Weber (consulting); Films: Rocket Film GmbH (production), Bruno Conti (director); Media: Neo@Ogilvy.