In the future default setting on the Netflix app, users on mobile networks will be able to stream videos for three hours for one gigabyte of data volume, the company announced Thursday. Those who have unlimited data volume or want to change the picture quality can adjust the settings. Those who watch movies and series on the WLAN network do not have to worry about the data volume. The situation is different when watching movies on the go: Most smartphone owners have a certain data volume. If this is exhausted, users may incur additional costs. "Our goal is to give you more control and greater choice over how you use your data volume," Netflix manager Eddy Wu wrote in a blog post. He said the streaming service has tried to strike a balance between good picture quality and data volume usage. Netflix now has a presence in 190 countries worldwide - including quite a few countries where smartphones are the main way to access the Internet. The streaming service says it has 81.5 million customers. (SDA)

On a specially set up Microsite participants can vote for their favorite team and, with a little luck, win exclusive fan merchandise from Marvel. For the duration of the competition, the number of votes that Team Iron Man or Team Captain America has already received will be displayed continuously.

In addition, Audi and Marvel will have a joint presence at Fantasy Basel. Iron Man's vehicle, the Audi R8, can be admired as well as Audi models from the other Avengers movies. At Cosplay contest visitors to Fantasy Basel can also win a trip to the USA if they dress up as a character from the new film "The First Avenger: Civil War" and have their picture taken next to the Audi R8.

Responsible at Audi: Christian Frey (Head of Marketing Audi), Olivier Pasche (Head of Marketing Communication Audi), Corinne Grollmuss (Project Manager Marketing Communication). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (CCO), Sebastian Eppler (AD), Mahmud Tschannen (text), Lukas von Wartburg, Sarah Herzog (consulting) Robert Seidl, Atif Colo (programming), An Le (production). Responsible at Marvel (The Wald Disney Company): Jiri Kral (Senior Product Manager).
 

Roger Keller and Patrick Theus (from left), Managing Partners Keller Theus Digital

Keller Theus Digital is an independent, owner-managed and well-connected Swiss communications and digital media agency with many years of experience in the conception, implementation and distribution of advertising campaigns and advises advertising clients, creative, media and digital agencies, according to a statement. Keller and Theus established digital in the media agency group Zenith Optimedia as a component of integrated communications, contributing significantly to client acquisition and revenue growth. They then continued to work together successfully at Goldbach Group, the marketer and intermediary of advertising in private electronic media, and shaped the digital media business. During this time together, they developed a broad network of contacts with media providers and the best digital specialists in Switzerland, which they can use at any time for future campaigns. Cellar Theus Digital is a new member of the IAB Switzerland and actively supports further education opportunities in digital marketing as a partner company.

 

In 2014, Brandpulse had already developed the branding and communication media for Novissa's Vita Juicer, a multifunctional juicer. The now launched high-performance blender Vita Blender is supposed to convince through performance, safety, and exclusive design. Brandpulse developed the brand name Vita Blender, created the brand design and developed a creative concept.

The latter was realized in cooperation with Christian Bobst (Creative Direction). In addition, Brandpulse developed and designed the product brochures, the key visuals, the claim and the trade fair appearance of the Vita Blender.

 

The reasons for this were a weaker advertising business and the strong dollar, which had a negative impact on international business. In the core business with news and information, which also includes the New York Post and the British newspapers Times and Sun, sales fell by nine percent. In the publishing division, it fell by eleven percent.

A special charge due to the settlement of a legal dispute also pushed media mogul Rupert Murdoch's company into the red. The bottom line was a loss of 149 million dollars after a profit of 23 million dollars a year ago. (SDA)

On Sunday, June 5, Swiss voters will decide on five controversial proposals: the three popular initiatives "Pro Service public", "For an unconditional basic income" and "For fair transport funding" ("Milchkuh Initiative"), the amendment to the Asylum Act and the amendment to the Federal Act on Medically Assisted Reproduction. Tamedia is conducting a comprehensive poll in three waves on all its news portals throughout Switzerland in order to get a feel for what citizens in this country think of these proposals in advance. The results will be evaluated immediately so that Tamedia's daily newspapers and news platforms throughout Switzerland can report on them quickly and in a well-founded manner, Tamedia said in a press release on Friday.

According to the second wave of the Tamedia referendum survey, which took place from 2 to 4 May 2016, the "Service Public Initiative" still has a clear majority: 59% of Swiss voters would definitely or somewhat approve of it. 30% want to reject the referendum, while 11% have not yet made up their minds.

The Tamedia voting survey is conducted in collaboration with political scientists Lucas Leemann and Fabio Wasserfallen. They weight the survey data according to demographic, geographical and political variables so that the sample corresponds as closely as possible to the structure of the voting population. The third survey wave will take place on May 19, 2016.

 

The Council sees the link between editorial content and attached advertising as violating the "Declaration of the Duties and Rights of Journalists". In question is the practice of the company Mediaplanet. In 2015, the latter had contacted the Swiss Social Democratic Party (SP) and proposed to the SP to write an article of its choice for the supplement "Tabu" published by Mediaplanet. "Tabu" was to be inserted in the daily newspaper "Le Matin." According to the accompanying letter from Mediaplanet, the offer also included the suggestion that the SP should book paid advertising that would allow readers to identify the SP clearly and also visually. The SP complained about this practice to the Swiss Press Council.

The Press Council sees the offer as a violation of the Journalists' Code of Conduct, which stipulates that editorial content and advertising must be clearly separated. And it prohibits such forms of quid pro quo.

Mediaplanet produces "content marketing" according to its own statements. This mixes articles, publicity reports and advertising, which is often related to the articles. The Press Council accepted the complaint because the content and form of the supplement can mislead the reader as to its true nature, since it is distributed via a daily newspaper with a large circulation.

"Le Matin", on the other hand, was not involved in customer acquisition or in the content of "Tabu". The newspaper itself therefore did not violate professional ethics rules. Nevertheless, the Press Council notes that despite the different layout, confusion between Mediaplanet's product and the editorial content of "Le Matin" is possible. It recommends that the newspaper require Mediaplanet to make an explicit reference on the front page of such inserts that play on the possibility of confusion. The average reader must be able to unmistakably recognize the difference, the Council concludes.

 

With a powerful visual campaign, Matter Gretener Lesch ensures that the new opening becomes the talk of the village. It shows Bergstrasse 15, where the new office is located. However, the Kunsthaus, the Globus or the opera house are located there. In keeping with the resolution headline: "Some things will probably never come to Zollikon. But Raiffeisen will." Posters, advertisements and direct marketing measures are used.

Responsible at Raiffeisenbank rechter Zürichsee Genossenschaft: Christian Stucki (Chairman of the Bank Management), Oliver Schmid (Head of Branch Office), Esther Hüsser (Head of Management Support Marketing/Personnel). Responsible at Matter Gretener Lesch: Daniel Matter (creative direction), Dominik Imseng (text), André Schmid (graphics), Marcus Gretener and Verena Knof (consulting). Photography/image editing: Jonas Kuhn, Hans-Heinrich Hilker.

 

As part of this campaign, pictograms were created as well as the layout for a direct mailing, various advertisements and a poster. In addition to the graphical realization of the content, pictograms were added to explain the technical facts in an understandable way. The aim was to present the three different ecological possibilities of heat generation in a concise and simple way.

Responsible at Energie 360°, Zurich: Iris Isenschmid. Responsible at Ideart: Ludek Martschini (idea + creation, consulting); Angela Kaufmann (production / DTP), Iris Isenschmid (text).

Since April 2016, the Zuri.net homepage has been responding to real-time conditions, such as the time of day, the weather, and the day of the week. This means that when the weather is perfect for swimming, users see different, constantly updated information than when it’s museum weather; during the week, they get shopping suggestions until 6 p.m., followed by bar and restaurant recommendations afterward; as the weekend approaches, more party and event ideas; on Sundays, the top story highlights where to find the best brunches; and on rainy days, suggestions for cultural activities to help you spend an inspiring day. A compact feed from Zurich media outlets and blogs also provides an up-to-date snapshot of public life and lifestyle trends.

Zuri.net This provides a high degree of relevance for users. It presents the vast amount of constantly updated information from its City Guide, directories, and editorial magazine in a smart, easy-to-navigate context. Content for the homepage is continuously streamed from various sources. If they offer direct services—such as online reservations, reviews, or ticket purchases—they are linked with just one click. With this update, zuri.net has moved even closer to the city and even closer to the people of Zurich.

The Swisslife reversible set campaign has been running for an incredibly long time. This is probably because it is incredibly good. Recently, however, things have gone quiet around the idea, which is undoubtedly one of the best in Swiss advertising history and which earned Leo Burnett a Cannes Gold Lion. Hopefully we will see it again soon. The Austrian Advertising Academy provides a bridging interim solution. It has adopted the concept without further ado and is using it to promote creativity in the trade journal Horizont. You have to come up with that first.

You probably have to complete the academy first to get a taste for your own ideas. I really want to Become an advertiser is probably not my vocation after all - life is full of twists and turns. (hae)

The ad published in the newspaper *20 Minuten* doesn’t do what advertising usually does—namely, promote products that are light and airy and, of course, don’t make you gain weight at all. Today is all about indulging: with Café Royal Double Creamy. Not a no-fat product, but a double-fat treat—not about losing weight, but about digging in. For once (and hopefully not just on International Anti-Diet Day), you can enjoy it without a guilty conscience.

Responsible at Delica: Hubert Lehnard (Senior Brand Manager), Alexandra Schliepe (Head of Marketing Communications), Marcel Berg (Senior Marketing Communications Manager), Christina Müller (Marketing Communications Manager). Responsible agency: Serviceplan Suisse.