Hanspeter Forster will host the four times a year political program on the session for the first time on Wednesday, June 13, 2012, according to a statement from SRF. Forster has been working for Swiss television since 1995, first as editor of "Tagesschau" and since 1999 as editor and correspondent for the Swiss parliament. Prior to this, he worked for the "Basler Volksblatt" and as editorial manager at Telebasel, among others. In addition to his role as a presenter on "Classe Politique", the 55-year-old will continue to work as an editor for the Swiss parliament.

Hanspeter Forster: "Stimulating controversial debates appeals to me, as does bringing the events in the Federal Parliament closer to the viewers - in a profound, exciting and, from case to case, tongue-in-cheek way."

Tristan Brenn, Deputy Editor-in-Chief: "I am delighted. Hanspeter Forster has been known to 'Tagesschau' and '10vor10' audiences for years for his trenchant and precise analyses from the Federal Parliament. Now he will have his own program, where his expertise and personality will be even more evident."
 

Heads also found a suitable short form for the institution: "Different with a view". The new claim is intended to confidently convey "being different". And by view, we don't just mean the breathtaking view of Lake Zurich that can be enjoyed in Erlenbach, but also the good future prospects offered to the residents.

The Institution provides 137 adults with intellectual disabilities with differentiated forms of living and working. The new look comes just in time for the Martin Foundation's traditional spring market, which takes place on May 4 and 5.

Responsible at Martin Stiftung: Jürg Hofer, Cinzia Sartorio. Responsible at Heads Corporate Communication: Marco Simonetti (CD), Pablo Burkhalter (graphics), Ralph Hermann, Kristina Brunner (consulting).

Cost-cutting measures, efficiency projects and good advertising revenues have helped to eliminate the long-standing deficit, SRG wrote in a press release on Thursday. Thanks to the merger of radio and television in German-speaking and French-speaking Switzerland, synergies are being better utilized.

Fee income was slightly above budget, according to the statement. Thanks to the robust economy, advertising income rose more strongly (+14.4 million francs). Extraordinary effects had a partly positive and partly negative impact on the annual financial statements of the parent company (excluding subsidiaries): Because Billag no longer collects fees on a quarterly basis but issues annual statements, accruals and deferrals amounting to CHF 17.9 million were reversed. The decision to relocate the SRF culture site in Basel to the city center resulted in one-off write-downs of CHF 16.5 million.

Investment in in-house productions

In the face of increasingly fierce competition, SRG invested more money (saved elsewhere) in programming: in-house productions increased from 19.9% to 21.6% of the broadcasting volume of television and radio. SRG's mandate from its concession is to contribute to the identity of our nation of will with productions from Switzerland for Switzerland. With high additional expenditure of CHF 31.7 million - because competitive Swiss productions are much more expensive than purchases on the international market - SRG has made efforts to better fulfill its mandate.

The fact that there were no World or European Championships in expensive sports or Olympic Games in 2011 had a cost-reducing effect. Thanks to the avoidance of exchange rate losses on the euro and dollar, the financial result recovered, improving by CHF 7.8 million compared to the previous year. Despite the expected slowdown in the economy and cost-intensive reporting on the European Football Championships and the Summer Olympics in London, the non-profit SRG is sticking to its goal of achieving a balanced result in 2012.

The Annual Report (annual report and accounts) will be submitted to the SRG Delegates' Meeting on May 24, 2012 for approval. In the digital age and for reasons of economy, the Annual Report will only be available online for the first time. From May 28, the annual report can be downloaded at Srgssr.ch can be viewed.

With a full-page appeal for donations published on Thursday in the P.S. the editorial team is trying to find the missing money. The paper has been in the red for years. Although the deficit of 50,000 francs per year is relatively small, it could never be covered in the long term.

However, for the editorial team, the sole owners of the newspaper, it is out of the question "to continue for a few more months and then leave a lot of unpaid bills behind". The decision to appeal for donations was made because there was no further potential for savings.

The print shop in Schaffhausen is already inexpensive and Swiss Post's rates are not negotiable. The wage costs for the 3.5 jobs could also not be reduced if the paper was to continue to be written professionally. The only way out was therefore the readers.

The paper is primarily read by sympathizers and members of the SP and the Greens. P.S. has a total of 1,600 paying subscribers and is published once a week. The main advertiser is the SP, which last year spent 30,000 francs on advertising, which corresponds to a quarter of the advertising revenue.

Not the first appeal for donations

This is not the first time that the newspaper P.S. has drawn attention to its poor financial situation. Before the current appeal for donations, publisher Koni Loepfe, former SP president of the city of Zurich, had already decided to take this measure several times.

In 2004, the appeal for donations appeared under the title "Dörfs es bitzeli meh si?". At that time, 50,000 francs were raised within a few weeks, making it possible to continue. (SDA)
 

For the seventh time, News Aktuell is looking for the most exciting and original PR motifs of the past year. The competition is aimed at employees in communications departments, PR agencies and media outlets from the three-country region of Switzerland, Germany and Austria. Participants can submit their pictures until June 11, 2012 at Pr-picture-award.ch submit

In the summer, a six-member jury selects a shortlist of around 60 images from the material received. PR experts and media representatives then vote for the best PR picture of the year and seven category winners in a public vote. News Aktuell will announce the winners in mid-October.

The expert jury:
- Matthias Ackeret, Editor-in-Chief Personal
- Klemens Ganner, Managing Director, APA-Picture Desk
- Uwe Gottmann, Head of Picture Editing, 20 Minutes
- Sebastian Gülde, CvD, Magazine Press Spokesman
- Frank Schleicher, Product Manager Event Image Service, News aktuell
Ltd.
-Harald Schneider, Head of Picture Editing, APA
 

Knuchel will take over as head of corporate communications on May 14, IWB announced on Thursday. The Federal Department of Foreign Affairs had already announced in December that Knuchel would be leaving the FDFA when Federal Councillor Didier Burkhalter moved there. At the time, Knuchel himself said that he was leaving for new shores.

Knuchel had been media spokesman for the FDFA since 2005 and head of information since 2008. Before that, he had worked as a journalist for various media and editorial offices. Knuchel studied history, constitutional law and media studies in Bern and earned a Master of Advanced European Studies at the University of Basel. (SDA)
 

The streetcar patronage opens up public transport in Zurich to companies that want to communicate more quietly and discreetly and give something back to the city, according to a press release issued on Thursday. According to estimates, we encounter between 3,000 and 15,000 advertising messages, brand names and logos every day. On a normal streetcar, between 70 and 200 logos vie for our attention.

The streetcar patronage takes a different approach and allows companies to stand out through discretion and reduction. The focus is not on the sales message, but on the driving experience. The supported streetcar discreetly refers to the patronage company both inside and outside. No third-party logos are displayed. The windows would remain clear so that the city could show itself from its best side.

"TheTram." is run by Christian Hänggi and Michael Stebler. It works in consultation with VBZ Traffic Media and offers patronage from CHF 38,000 for six months. It costs CHF 91,000 to have a Cobra-Tram gondola through the streets of the city on the Limmat for a year.
 

Jung von Matt/Limmat wins for the cross-media communication project "Obermutten for Graubünden Ferien in the Integrated Media category Gold. In the Interactive category, the campaign secured bronze. ADC Switzerland, the Best of Swiss Web Jury and the Swiss Effie Jury have already awarded "Obermutten" gold this year. The jury of the German-language PR Report Awards also named "Obermutten" the winner in the "Social Media" category.

Euro RSCG was awarded silver in the radio category for its "Reaction Time" campaign for Peugeot, which had already won silver from ADC Switzerland.

> Radio spot 1
> Radio spot 2
>Radiospot 3

SFLB wins a bronze clio in the out of home category for the turnaround sets for Swiss Life.

The Clio Award Night will take place on May 15, 2012 at the American Museum of Natural History in New York. The award is one of the most important honors for advertisers worldwide. Each year, the top-class jury honors outstanding creative work in the fields of advertising, design, digital media and public relations.

Around 1,000 guests from the worlds of politics, business and the media were treated to a journey through the life of Axel Springer (1912-1985) with actors, singers and dancers at the Axel Springer House in Berlin. Actor Herbert Knaup played the publisher, Leslie Malton his wife Friede Springer - who was sitting in the audience at the birthday gala.

Among the guests at the ceremony were Federal President Joachim Gauck, Minister of State for Culture Bernd Neumann (CDU), Economics Minister Philipp Rösler (FDP), Labor Minister Ursula von der Leyen (CDU) and former Federal President Richard von Weizsäcker.

Berlin's Governing Mayor Klaus Wowereit (SPD), former Foreign Minister Hans-Dietrich Genscher (FDP), presenter Thomas Gottschalk and singer-songwriter Wolf Biermann also attended the surprise birthday revue. Guest appearances were made by singers Udo Lindenberg and Max Raabe as well as former "Tagesschau" spokesman Wilhelm Wieben. (SDA/DAPD)

(Image detail: Keystone)

Over the past four years, the Winterthur-based text agency A-words.ch and gained many loyal regular customers, according to a press release issued on Thursday. Because the need of many customers for a full service has constantly increased, Eva Kesper-Wegelin and André Kesper have decided to rent additional premises and found a sister agency: Die Werbestadt.

Werbestadt specializes in branding, corporate communication, advertising campaigns and publishing and offers a full service. Owner and CEO Eva Kesper-Wegelin currently leads a young team of five. The agency is located on three floors at Katharina-Sulzer-Platz.

Werbestadt's latest project involves the development of a new networking opportunity for construction managers in Switzerland. On March 22, the 2nd Swiss Construction Apéro was held in Winterthur with a guided tour of the "Superblock" construction site. The central communication tool here is the platform Construction site professional.ch. In addition, Werbestadt currently manages mandates for the Swiss Institute for Glass in Construction and the Theological-Diaconal Seminary in Aarau. The agency is also supporting a political election campaign.

Werbestadt has been entered in the commercial register as a public limited company since January 9, 2012.
 

The May issue of the magazine will not only feature innovations in terms of content, but also some visual innovations, writes Axel Springer Switzerland in a press release on Wednesday. The new claim is intended to get to the heart of the new features: Beobachter Natur is "the surprising environmental and knowledge magazine" in Switzerland.

"According to market research results, Beobachter Natur is experiencing above-average growth among the female, urban-modern readership aged between 30 and 59. We want to focus even more strongly on this target group in future," says Peter Ackermann, the new editorial director since September 2011. More independence, more profile - that also means more distinctiveness. "We are and will remain a magazine about nature, the environment and knowledge. But we are setting new, more feminine accents: Beobachter Natur will focus more strongly than before on women-oriented topics with psychological, social science and everyday references," says Ackermann.

The more emotional approach to the content is reflected in the rejuvenated appearance, implemented by Art Director Michael Adams, it continues. The fresh cover in particular, which emphasizes the new value, surprises with more (play) space and a more generous, modern aesthetic. And this design principle is also continued on the inside, be it in the use of typography or in the dramaturgy of the magazine.

In terms of content, the magazine aims to offer more practical value, make for enjoyable reading and always provide food for thought and discussion - with in-depth monothematic focuses, reports, portraits and interviews, columns and essays.

The first issue of Beobachter after the relaunch will be published on May 4, 2012.

The fact that the hamster can't get enough of the preferred butter is dramatized with two subjects. While the little doughy creature proudly presents the butter to Switzerland in the first motif, he then can't help himself. The new poster designs are now on display in German- and French-speaking Switzerland.

Responsible at Floralp: Peter Ryser (Managing Director BO Butter), Martin Rüst (Head of Advertising + Media SMP), Angela Perniola (Project Manager Floralp SMP). Responsible at Spillmann/Felser/Leo Burnett: Oli Kreienbühl (AD), Reto Vogler (text), Patrick Suter (CD), Peter Brönnimann (ECD), Pam Hügli, Fabienne Schobert, Fabian Schiltknecht (consulting), Suzana Kovacevic (art buying). Photographer: David Willen. Image processing: Tanja Willen.