Every month, the eMuseum on the APG|SGA website publishes new subjects from the extensive poster collection of the Museum für Gestaltung Zürich. The focus of the month of May is on summer sports such as swimming, hiking, and sailing. June is dedicated to football, and July shows the Olympic tradition. The choice of the annual theme fell on sports because many important sporting events such as the Olympic Games in London or the European Football Championships in Poland and Ukraine are taking place in 2012, according to a statement by APG|SGA. The historical posters from the museum's archive illustrate how early sport and health became a central theme of industrialized society and thus of advertising.

Poster history archive
The poster collection of the Museum für Gestaltung is one of the most extensive and important archives of its kind in the world. Over 330,000 objects bear witness to Swiss and international poster history - from its beginnings in the mid-19th century to the present day. The collection includes political, cultural and commercial posters. Its diversity in historical, thematic and geographical terms enables both a tour d'horizon of poster art and a look into a visual archive of the everyday world.

He presents the new Nike Sportswear collection and the campaign is used at the POS, online and for PR.

Production/Creative Direction: Dave Marshal - Storm (Yuhzimi). Photos: Phil Müller. Styling: Mia Bregar. Making Of Photos: Nadja Stäubli. Public Relations: Rolf Hunziker.
 

Hunziker's award ("Wetten, dass...?") had already been announced in advance. The 35-year-old is the most dazzling Swiss TV export, according to the organizers. The 71-year-old Gnädiger was honored for his roles in films such as "Das Boot ist voll" and "Leo Sonnyboy" as well as appearances in more than 130 plays.

The prize for best film went to "Der Verdingbub" by Markus Imboden. It beat off competition from "Die Kinder vom Napf" by Alice Schmid and "Eine wenig, dr Dällebach Kari" by Xavier Koller, which were also nominated. The best program was "Auf und davon" (SF1). The audience chose it ahead of "SF bi de Lüüt - Unsere Stadt" and "Zürich Langstrasse". The program "Homerun" (Sat.1 Switzerland) was awarded in the Innovation category. According to the jury, the format impressed with its mixture of adventurousness, travel documentary and human drama. Also nominated were "3 auf 2" (SF2 and Radio DRS3) and "Tonspur - Der Soundtrack meines Lebens" (SF1).

The Swiss Television Prize has been awarded by Axel Springer Switzerland since 2007, this year for the first time jointly by Blick and Tele. It honors national achievements in the categories of film, broadcast, innovation and star. In addition, a personality from the TV industry is honored annually with the Lifetime Award.

The company reports a balanced operating result. However, the formation of a one-time provision for the pension funds resulted in a consolidated loss of eight million francs as of December 31, 2011, Chairman of the Board of Directors Filippo Leutenegger announced on Monday.
 

The film story: While two grillers argue about whether the roast should be turned or braised, salted or peppered, the viewer rejoices with the third, who simply deglazes the deliciously sizzling meat with a strong pour of Feldschlösschen. The two barbecue connoisseurs can only marvel at first - and then toast appreciatively with the real barbecue master. In the end, everyone agrees with the slogan: "Feldschlösschen unites.

Responsible at Feldschlösschen: Massimo Di Dia (Vice President Marketing), Sabine Strehle (Brand Portfolio Director), Jerôme Rueff (Senior Brand Manager). Responsible at Wirz: Philipp Skrabal (CD), Barbara Hartmann (AD), Bianca Kury (text), Yves Rückert, Stefan Schmid (consulting), Nicole Suter, Fabienne Huwyler (art-buying), Tobias Fueter (direction). Responsible at Stories: Yves Bollag, Lina Baumann (film production). Recording studio: Selmi.

Three interpretations of the Swiss music artist Christian Zehnder were put to the vote. The winning jingle, which garnered the most votes, is a mixture of expressive sounds and jokes that also aims to appeal to a younger, life-thirsty generation, according to a statement from the media office. The event is the prelude to the new market presence of Valser Mineralwasser. This will be seen - and heard - throughout Switzerland from August 1, 2012.

In collaboration with the Swiss musician Christian Zehnder, three non-verbal brand elements (jingles) were created, musical recognition melodies, which are intended to emotionally express the connection with one's own source, inner strength, serenity and power as well as the affiliation to Switzerland. The powerful, non-verbal, contemporary sounds have their centuries-old origins with the alpine dairymen and mountain farmers and thus also fit the identity of the vast Vals mountain landscape and its sources. The Juz or yodel, modernly transposed by Christian Zehnder, comes from very deep and goes to the highest heights, the message continues. It is a direct, unmistakable expression of people's joie de vivre, and is intended to appeal in particular to a younger generation with a thirst for life.

To the radio spot

The aim is to share ideas, resources and strategies. The network was founded in 1978 by 5 agencies; a group of 26 agencies is now involved in the network.
The award honors member agencies that have made a particularly strong international commitment to the network. Tangram's commitment is based on various customer projects that have been realized for exporting companies in the international market, according to a statement from the network partner.

Tangram Switzerland has been operating as an independent advertising agency in Widnau and Zurich since 2011 and supports clients in the areas of branding, B2B marketing and HR marketing.
 

The film shows people expressing the fruity, intense taste of Hirz with an enthusiastic "Oh yeah!" The spot's charm comes from the fact that the protagonists' "Oh yeahs" are successfully integrated into the world-famous Yello hit "Oh Yeah," the agency said in a statement Monday. The result is a spot that should whet your appetite for Hirz.

Responsible at Lactalis Nestlé Fresh Products Switzerland, Zug: Daniel Langenegger (Marketing Manager), Etienne Schumpf (Brand Manager). Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Tino Heuter (Art Direction), Fabian Küchler (Text), Sabine Furrer (Consulting), Sarida Bossoni (Agency Producer). Responsible at Solid & Hallerfilm: Rainer Binz/Benjamin Kempf Siemens (Director Pack), Rudi Haller (Production).

"Our latest reach figures show a clear trend towards the establishment of website pools and thus the joint marketing of online offers," explains Kathrin Kissau, project manager at the internet research organization Net-Metrix. With 14 published network ranges, more than a third of all websites participating in the study have joined together to form such pools for the first time. Networks can achieve high net reach compared to individual websites, especially if there is a low user overlap between the individual offerings.

The networks with the widest reach in the latest Net-Metrix-Profile 2012-1 study, with over two million users per month, are the Swiss Services Network and the SRG Network.

Monthly range.pdf

Top10 Networks.pdf

The owner of Aufbau Verlag, Matthias Koch, is in charge. The Berlin alternative radio station FluxFM is also on board. This was announced by the initiators in Berlin on Monday.
Metrolit is to launch with around 20 titles from the fields of literature, society, pop culture and graphic novels. Lars Birken-Bertsch, one of the two founders of Blumenbar Verlag, which was recently taken over by Aufbau, will take over the marketing management. (sda)

Josefa Haas will therefore leave the training and further education organization of the Swiss media industry at the end of October and take up her new position on 1 November 2012. The training of media specialists and media managers with a federally recognized qualification as well as the other courses offered by the Media Institute will continue to be offered, according to a statement from the association. The selection process will be completed in late summer once the call for applications has been issued.

The transformation will take place between 1 and 9 pm at the Pestalozzi branch in Niederdorf, at the Living Library. The event is a cooperation project with the Pestalozzi libraries. Visitors will be able to borrow the protagonists (including a shop window prostitute, a Catholic priest, an illegal immigrant and an investment banker) like books in order to talk to them. The people who make themselves available belong to different groups of people in the city of Zurich who are often confronted with stereotypes or prejudices. Living Library events are thus characterized by tolerance and personally imparted knowledge.