The idea of producing simple, low-function cell phones against the general trend towards upgrades is nothing new: niche providers have been supplying the market with cell phones for senior citizens and construction workers for years. However, Ownfone, which was launched in the UK, pulls out all the stops when it comes to user-friendliness and a lack of functions: the device is configured online before purchase and designed. You can choose between two, four, eight or twelve buttons. Each is assigned a number and each is given a name. The option of labeling buttons with photos is being planned.

Only these numbers can be dialed; there is no numeric keypad at all. Numbers can only be changed retrospectively with the help of customer service. If you want to add a new contact, you have to purchase a new front.

This uncompromising reduction should make sense to anyone who has ever tried to explain a Nokia cell phone, however simple and outdated it may be, to an elderly person. And it probably makes sense to parents who want to give their young child an emergency phone to take to kindergarten and still don't want to buy an iPhone.

Screenshot Myownfone.com

Pictures: Myownfone.com
 

Frontwork realized the stand from the idea to production. The promotional staff can set up, dismantle and transport the stand themselves, as detailed in a press release. It will be used in various Migros centers throughout Switzerland.

Frontwork photographed the biscuits and their packaging and placed them in the bakery's shop window using a photomontage. The oven is a mock-up and the imprints are intended to give the impression of a bygone era. An antique cash register and scales as well as appropriately dressed stand personnel complete the scene, the press release continues.

 

Von Moers, like COO Roger Elsener, comes from the Viacom International Media Networks group of channels (MTV, VIVA, Nickelodeon, Comedy Central) and has over ten years of professional experience in sponsorship and marketing in the fields of television and advertising.

In Germany and Switzerland, Ute von Moers worked as an account and sales manager. She is currently still Sales Director at Viacom International Media Networks, where she has also been a member of the Board of Directors since April this year. Prior to that, von Moers was Channel Manager at Nickelodeon Switzerland, leading the Sales, Programming and Marketing departments.

 

Since the Knee painting contest The event, which was already a success last year, will be held again from March to November 2012 in an expanded form, the Dreipol agency said in a statement.

The work created on the screen can be sent in with one click. All entries will be entered into the big Knie drawing competition 2012, where, with a bit of luck, they could win Circus Knie vouchers for the whole family. Drawings will be judged in three age categories: three to five, six to eight and nine to twelve. All participants will receive a free laminated placemat of their works.

Responsible at Helsana: Christian Moser (Head of Marketing Coordination), Michael Waldmeyer (Project Manager). Responsible at Dreipol: Nino Cometti (project management), Alain Groeneweg (design), Simon Müller (development).

Silvan Kuhn, 6 years

Sophia Hagmann, 5 years

Areg Arutchian, 10 years
 

The campaign shows how absurd it is to constantly love the same thing, the agency writes in a press release. The two TV commercials each highlight the life of a protagonist who is satisfied with the same thing all his life. One of them only ever eats ravioli from childhood to old age. And another never adapts his mullet hairstyle to his age or the new zeitgeist. The campaign alludes to Santias health insurance, which offers different insurance models for different phases of life.

The TV commercials will be supplemented with online measures. The new claim "A lifetime" is intended to position Sanitas as a reliable partner, according to the press release.
 
Responsible at Sanitas: Valentin Hüsser (Head of Central Marketing), Claudia Haueter (Deputy Head of Marketing). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (Executive Creative Director), Simon Staub (Creative Direction), Simon Smit (Text), Michael Gassler, Nino Zuberbühler (Consulting), Erasmo Palomba (Art Buying). Production: Pumpkin Film Zurich. Directed by: Alex Feil. Online: Publicis Zurich; Roger Rüegger (CD), Mohammed Klotz (AD), Melanie Gut (text concept), Tiago Dias, Andi Günter (programming), Matthias Koller, Flavio Muff (consulting). Media: Mediaschneider Zurich; Laurence Saas, Philipp Semmler (media strategy and planning).

 

Mullet" commercial (https://vimeo.com/48127040)

Ravioli" commercial (https://vimeo.com/48127041)

Südostschweiz Publicitas has thus become the sole owner of Südostschweiz Medien. The company is the national and regional advertising marketer for the magazines and newspapers of Südostschweiz Presse und Print and is responsible for the national advertising acquisition of the Südostschweiz daily newspaper network. Südostschweiz Publicitas is also active in the advertising and placement business, as detailed in a press release.

Südostschweiz Publicitas has offices in Chur, Zurich, Glarus, Uznach, Lenzerheide, Thusis and Ilanz and employs almost 70 people. For the first time since 1926, the advertising business is now mainly conducted from the headquarters in the newspaper publishing area in Chur.

Publicitas will continue to acquire advertising for the media of the Südostschweiz Group in the regional, national and foreign markets.

 

It's not every day you buy a sofa, the agency said in a statement. So how do you motivate someone to buy a new sofa? The TV spot for Toptip provides an answer to this question. In it, Ammarkt shows how a woman makes her dog an accomplice in her clever plan.

The one-month upholstered furniture campaign is also being communicated with what is probably Switzerland's biggest bonus, according to the press release.

Responsible at Toptip, Oberentfelden: Bruno Veit (CEO), Oliver Roth (Head of Marketing). Responsible at Ammarkt, St. Gallen: Marcel Odermatt, Roland Geiger (consulting), Michael Schmid (strategic planning), Mäggie Widmer (media), Sascha Fanetti (CD), Maurizio Galassi (AD), Alain Filli, Wanda Fründer (graphics), Aron Herz (text). Film production: Shining Pictures. Directed by: Luki Frieden. Producer: Stefan Bircher. DOP: Markus Hürsch.

 

The campaign focuses on clothes folded into animals: Beno the dinosaur, Gudrun the chicken and Schorsch the frog. "All visuals were realized by the agency without any tricks! This creative challenge took us all back to our childhood," said agency director Valérie Pecalvel in a statement.

Comprehensive 360° advertising measures were taken for the campaign, combining billboards in Zurich, streetcar lettering in Basel, advertisements in German-language Swiss magazines and online media, the release continues. A Facebook contest with online sharing tools rounds out the campaign. As part of the contest, children can let their imagination run wild together with their parents and fold animals from their clothes themselves at home.

Responsible for Vertbaudet : Gilles Cavailles, Marion Garreau, Chiara Sanna.Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Simon Tellenbach (Campaign Manager), Bérengère Hours (Art Direction and Graphics).

 

After completing a degree in business administration with a specialization in communication design and entrepreneurship, Robin Mark will be joining the agency directly and will be involved in the conception of various projects. He has already completed internships for Graubündner Kantonalbank and is active throughout Switzerland as a musician.
 
The agency has also been able to count multimedia producer Pascal Reichmuth among its team since August. After training as a mediamatician at Swisscom, Reichmuth was responsible for various projects for the Swiss telecommunications provider.

In the Spick anniversary year, Künzler Bachmann Verlag from St. Gallen is publishing 10'000 booklets for the Spick Reading World Cup, which focuses on learning success through short, exciting stories. The initiative is also recommended by the Stiftung Lesen (Reading Foundation), according to a press release. There are six rounds of reading fun in the reading world championship. In each of these rounds, a text has to be read, the corresponding comprehension questions have to be answered and the reading speed has to be tested in another test. Since reading skills can vary greatly in different classes, all timings can be adjusted to the reading strength of the students.

Teachers can obtain a class set of the Spick World Reading Championship free of charge on request from the publisher. Texts and tests can be used throughout the school year according to learning progress and learning objectives, and a certificate for each student rounds off the championship.

A pair of shoes, a tube of toothpaste, a cleaning agent: even today, these are everyday objects that we take for granted. But never have they been so wonderfully staged and celebrated in posters as at the beginning of the 20th century. The German Lucian Bernhard recognized the advertising effectiveness of a compact fusion of product and brand name. In the early days of the brand article, the so-called product posters were intended to entice people to buy products that were only affordable for the upper classes in the interwar years. These product posters thus became the harbingers of our consumer society, without which branded articles and self-service stores would be inconceivable.

High point of the Sachplakats in the 1940s

The Sachplakat celebrated its real high point in Switzerland in the 1940s. This success was due both to the country's rapid economic upswing and to a particular affinity of Swiss design for this style of precise object fidelity. Bernhard's two-dimensional depiction, which presents objects without context, underwent a unique further development in the Swiss object poster. Important designers such as Niklaus Stoecklin, Peter Birkhäuser, Donald Brun and Otto Baumberger lent washing powder, a button or a spark plug a beguiling sensuality and a magical aura through the plastic, materially haptic close-up in the poster. The brand products also radiated emotional seductiveness through deliberately cast shadows and highlights as well as the effective interplay with other objects.

The end of the factual poster comes with the staging of the lifestyle

With the democratization of consumption at the beginning of the 1960s and the saturation of basic needs in Western society, advertising strategies changed again. The sole focus on the product and its brand name is no longer sufficient today. The lifeworlds associated with the product and the brand need to be staged in an increasingly elaborate way. The era of informative factual advertising has therefore become obsolete for the time being; consumers are being offered additional emotional values, "lifestyle". In cultural posters, however, the magical depiction of things is experiencing something of a renaissance with new means of design: removed from everyday life, their original aesthetics are revealed here and the familiar is seen in a new light.

Exhibition with classic posters, factual photographs and advertising films

The exhibition shows around 80 classics from the poster collection of the Museum für Gestaltung Zürich and juxtaposes them with factual photographs that illustrate similar tendencies in their focus on the essence of things. The advertising film, on the other hand, functions as a contrasting medium, usually focusing on the benefits of the products in a detailed narrative. The show thus takes a look at the development of product advertising in the course of social change.

Future of the Toni site

The poster collection will move to the collection center in the Toni-Areal at the end of 2013. Extensive preparations are already underway to make the approximately 350,000 posters ready for transportation to their future archive. The "Magic of Things" exhibition will therefore be another opportunity to show a selection of the classic posters held by the poster collection - one of the most extensive and important collections of its kind in the world.

Publication accompanying the exhibition

Magie der Dinge - The Magic of Things, "Poster Collection" 24
With texts by Gerda Breuer and Bettina Richter
Museum für Gestaltung Zürich (ed.), D/E, Lars Müller Publishers, 35 francs, 28 euros
Available for order as of August 29, 2012 at: www.museum-gestaltung.ch/e-shop

Opening hours

Tuesday - Sunday 10 a.m. - 5 p.m., Wednesday 10 a.m. - 8 p.m.
Long Night of the Museums: 1./2.9. 19-02 h
Holidays: 26.12.2012 and 2.1.2013 10 a.m. - 5 p.m.
Closed: Mondays and 24/25/31/12/2012 and 1/1/2013