Content&form: Cross-media campaign for APG
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Fabian Bertschinger becomes a member of the Management Board at Process
Fabian Bertschinger has been Creative Director at Process since March 2012. As of September 2012, he has also been part of the four-member executive team at the Zurich-based branding and design agency.
In March 2012, Fabian Bertschinger joined Process as Creative Director. Since then, he has led the design team in Zurich together with Bärbel Fritz, Creative Director and Partner. During this time, he has been significantly involved in important mandates and competitions, including the client mandates Credit Suisse and Edelweiss Air.
After a successful six months in this position, he joins the management team as of September 2012 and succeeds Thorsten Schechowiz, who left Process in January 2012. In his role as Creative Director, Fabian Bertschinger takes on additional leadership responsibilities within the four-person management team, which also includes Bärbel Fritz, Carolin Versteeg and Martin Kessler.
Fabian Bertschinger was previously Head of Graphic Design at the Swiss fashion label Zimtstern and Design Director at MetaDesign Switzerland. His work has received numerous awards, including the Red dot award and the Design Award of the Federal Republic of Germany.
Adicto appoints corporate advisory board
The young agency Adicto has strengthened itself with an independent advisor to actively counteract possible "operational blindness". The advisory board consists of two experts in the fields of marketing, management and corporate governance.
Sümer Sertel,
Managing Partner of Capitora, Altstätten, has many years of international experience in the global industrial B2B environment. He studied business administration and economics, political science and international relations and began his professional career in the international steel industry. After holding several management positions in large corporations and medium-sized companies in the industrial environment, he founded the consulting and interim management company Capitora together with his business partner in 2011. He has received several international awards and is active as a career consultant and thesis supervisor in the promotion of young management talent.
Kurt Lehmann,
Founder and owner of L!M Lehmann Industriemarketing, Frauenfeld, began his professional career as a commercial apprentice in the advertising industry. He later completed a degree at a university of applied sciences and graduated as a qualified marketing manager in 1989. After 18 years as a member of the management of the sia Group, Kurt Lehmann now makes his knowledge and experience available to industrial customers, as well as customers making the transition from commercial to industrial operations.
Tamedia sells Swissprinters stake to Ringier and NZZ
Tamedia is selling its 16-percent minority stake in the printing company Swissprinters to the holding company SWP. SWP is a joint subsidiary of the media companies Ringier and NZZ.
Details of the sale were not disclosed, Swissprinters announced on Wednesday. Tamedia media spokesman Christoph Zimmer told news agency SDA that the sale would have no operational impact on the printing of the company's own newspapers. These would continue to be printed at Tamedia's three centers in Bern, Zurich and Bussigny near Lausanne.
Tamedia had acquired a stake in Swissprinters in the course of the takeover of the French-speaking Swiss publishing house Edipresse, which was initiated at the end of 2009. The stake was held by Tamedia Publications Romandes, which comprises all the Tamedia Group's print products in French-speaking Switzerland, including the magazines Bilan and Femina.
Femina was previously printed in Renens
According to Tamedia spokesman Zimmer, Femina has been printed at the Swissprinters site in Renens near Lausanne until now. Just the day before, Swissprinters had announced that it would not close the Renens site, contrary to previous fears.
Instead, the activities of the previous operator Impriméries
réunies Lausanne (IRL), which joined Swissprinters in mid-2006 as the then Edipresse print shop, will be continued by a newly founded company called IRL+. IRL+ is managed by former Edipresse board member Michel Berney.
Strategic realignment of Tamedia
Tamedia had wanted to divest its magazine and customer printing operations as part of a strategic realignment, Zimmer explained. Where the magazine Femina, which belongs to the media group, will be printed in the future is still open. The magazine Bilan has always been printed by Stämpfli-Verlag in Bern.
Swissprinters was formed in 2005 from the merger of all the non-newspaper printing operations of Ringier and NZZ. Ringier previously held 58.8 percent of the shares, the NZZ 25.2 percent. (SDA)
Survey: Corporate communications in times of the euro crisis
A recent Infinite Latitude survey looks at the question of whether and how communications managers at companies around the world are preparing for a possible break-up of the eurozone.
After more than two years, the euro crisis remains unresolved. An at least partial break-up of the eurozone seems conceivable. Are corporate communications managers around the world preparing for this scenario? And if so, how?
Infinite Latitude, the global network of experienced PR consultants, is launching a survey to answer precisely these questions. All corporate communications managers are invited to take part in the survey by clicking on the following link:
By participating, the communication experts contribute to a meaningful result and receive a summary of the results in return. Infinite Latitude conducts the international survey in English. The Swiss-German representative of the Infinite Latitude network is the communications agency pr-kfs, Karl F. Schneider, Schlieren.
SFLB: Simone Niggli staged for the World Orienteering Championships
For the World Orienteering Championships, SFLB helped Swiss Orienteering raise awareness of the event. Under the slogan «Legs with a Brain,» posters in German-speaking and French-speaking Switzerland featured Switzerland’s top orienteers in a distinctive pensive pose.
In addition, a TV commercial featuring the now 20-time orienteering world champion Simone Niggli-Luder made it clear that orienteers have special geographical skills - and not just in the forest, according to a press release.
The World Orienteering Championships were not only a success for the Swiss athletes (8 medals, 4 of which were gold): broadcasts of the orienteering competitions on Swiss television had a market share of up to 25 percent. And over 20,000 spectators watched the World Orienteering Championships in Lausanne.
Responsible at Swiss OrienteeringRuedi Gloor (Head of OC World Championships 2012), Brigitte Grüniger Huber (Head of Sponsoring), Nic Russi (Head of Communications). Responsible at Spillmann/Felser/Leo Burnett: Marco Donada, Diana Rossi, Pablo Schencke, Reto Clement (Creation), Peter Brönnimann (ECD), Michael Gassler, Nino Zuberbühler (Consulting), Suzana Kovacevic (Art Buying). Photos: Noe Flum. Film production: Condor. Directed by: Simon Nagel.
Red Lion: Tailor-made for Hübscher
The Zurich agency Red Lion has created a motif specially tailored to the magazine Du for Hübscher.
The Hübscher family has been tailoring shirts, blouses, suits and ties for the Swiss for three generations. Red Lion took this fact as an opportunity to tailor an advertisement for Hübscher. The magazine Du was chosen because it appeals to people who are interested in culture and beauty, the agency said in a press release. The subject shows a symbolic realization of the creation of a Hübscher shirt, which is painted directly onto a naked upper body using body painting.
Responsible at Hübscher: Matthäus Hübscher. Responsible at Red Lion: Sacha Moser (CD), Nicolas Vontobel (Art Director ), Jan Krohn (Text), Charlotte Hottinger (Consulting).
ADC Young Creatives Award 2012
Cailler is supporting Switzerland's up-and-coming creative talent as this year's main sponsor and is drafting the competition brief.
The creative challenge for the 6th ADC Young Creatives Award is posed by none other than Cailler. The oldest Swiss chocolate brand, which dates back to 1819, is looking forward to the competition: "We are very excited and hope for stimulating impulses for our brand," says Cornelia Brechbühl, Communication Manager Business Unit Chocolate at Nestlé.
You can find out in detail what the briefing will be about at the warm-up event on September 12 at 6:30 p.m. at Cabaret Voltaire, Spiegelgasse 1, in Zurich. Registration for the briefing event is now open at Adc.ch/youth possible. After September 12, the briefing can also be obtained online.
In addition to Cailler, the organizer is pleased to have the support of sponsors APG|SGA Out of Home Media, Goldbach Interactive, Swissfilm Association and Streuplan. The four sponsors represent the categories Outdoor, Cyber (Digital), Film and Alternative Media.
Media support for Switzerland's most important creative competition for young people is provided by 20 Minuten, Werbewoche and Persönlich. In addition, the youth station Joiz is now on board. The organizers are the Art Directors Club Switzerland, supported by bsw swiss leading agencies.
There are four coveted ADC Young Creatives Awards to be won. The three winning teams from the Outdoor, Cyber and Film categories will travel to the international Young Lions Competition at the Cannes Advertising Festival, where they will officially represent Switzerland next year. The Goldbach Group also honors particularly creative "mobile applications" with a special prize. This special prize is endowed with 2500 Swiss francs.
Federal Administrative Court: License for TVO
After more than four years of legal disputes, it’s official: TVO, the Eastern Swiss television station owned by the NZZ Group, has been granted the license. Tele Säntis, however, is considering taking the case to Strasbourg.
Following today's ruling by the Federal Administrative Court, Eastern Switzerland Television (TVO) finally has a legally valid regional television license. The definitive license also entitles TVO to the full share of radio and television license fees for Eastern Switzerland as well as the obligation to expand its programming. As TVO writes in a press release, it is now working at full speed to change the news programs from five-day to seven-day operation and to make further program adjustments. However, the necessary technical and personnel expansion will take several months.
The Federal Administrative Court has thus definitively dismissed the appeal by competitor Günter Heuberger and his Tele Säntis (in formation). Heuberger was of the opinion that TVO was abusing a dominant market position. In their decision, the judges in St. Gallen referred to the Weko's expert opinion. The latter had taken the view that TVO and the NZZ Group (NZZ, St. Galler Tagblatt, Radio FM1, Tele Ostschweiz) in the
Eastern Switzerland only has a dominant position in the radio advertising market.
According to a press release from Tele Säntis, Günter Heuberger is now examining the appeal of the ruling to the European Court of Human Rights in Strasbourg for violation of Article 10 of the ECHR (freedom of expression).
Ogilvy & Mather: Helpbox campaign for Allianz
The latest TV commercial by Ogilvy & Mather for Allianz Suisse is intended to show how important a quick rescue is in the event of an accident.
Using three real-life situations, the spot dramatizes the various benefits of Helpbox, in direct relation to what drivers expect from their insurance, the agency writes in a statement.
The new spot will first run from mid-August to mid-September, a time when experience shows that motorists are most concerned with changing their insurance, the statement added. Allianz wants to set a clear, emotionally convincing tone in this environment. The TV appearance and the online campaign with its own Microsite are to ensure the appropriate support for an extensive sales offensive.
Responsible at Allianz Suisse: Urs Bretschger (Head of Marketing Communications), Jolanda Heimann (Advertising/CI), Simone Schmitt (Online Marketing Manager). Responsible at Ogilvy & Mather: Thomas Bolliger, Tino Heuter, Markus Sidler (concept/creation), Dominik Abt, Sabine Furrer, Samuel Hug (consulting). Production Company: Onfilm AG, Zurich, Michael Gloor.
http://www.youtube.com/watch?v=suIrSlK6KuY
Ferris Bühler has shopping center stormed
For the opening of the Great Britain exhibition, the Ferris Bühler agency had the Center Eleven shopping center stormed by the GC rugby section.
In the middle of the shopping center, the rugby secti-on of GC Zurich delivered an energetic show with a lot of roaring and physical action, which caused astonishment among the visitors, as it says in a statement of the agency. Matthew Peters, Head of Trade and Investment at the British Embassy in Switzerland and Liechtenstein, then opened the exhibition on behalf of British Ambassador Sarah Gillet.
Bold: Re-branding for the Grand Casino Bern
Bold has been working on a re-branding for the Grand Casino Bern over the past few months and, together with a campaign for the opening of the expanded gaming operation, has put together a comprehensive communications package.
According to a statement by the agency, the logo and corporate design are closely based on the umbrella brand Kursaal Bern, which was also repositioned and designed by Bold. The consistent use of black and gold tones is intended to emphasize the glamorous ambience of the casino, the statement continues. For the illustration of the extensive brochure material a picture world was created, which is complemented with illustrated and photographed title subjects purposefully. In addition, a campaign was launched for the opening of the new casino area. Posters, advertisements and radio spots were used to invite the public to an open house.
Responsible at the Grand Casino Bern: Patrick Cupelin (Marketing Manager), Nadia Probst (Communications). Responsible at Bold: Philippe Hansen (overall responsibility), Lindo Ganarin (creative director), Tino Niederberger, Bruno Gerber (art direction & illustrations), Michel Sulser (consulting). Photography: Twin Productions (subjects), Tabea Reusser (imagery).
