For the market launch of Tamia, Ogilvy conducted initial market research, assisted with the naming and evaluated the market, the agency writes in a statement. In addition, a campaign was realized for Vipon, which was implemented in advertisements, flyers and PoS measures. The focus is on the product, which is integrated into the striking, convincing statements, the release continues.

Responsible at ViponSibylle Hurni (Manager Marketing & Sales), Patrik Wettstein (Managing Director). Responsible at Ogilvy & Mather: Thomas Bolliger, Priska Meyer, Markus Sidler (conception/creation), Gaby Zimmerli (consulting), Filippo Salmina, Marcel Kohler (realization, production).

 

Tilman Fuchs began his professional career in 1989 and worked as a designer and art director in various renowned marketing agencies in Frankfurt, Sydney and New York. Since 2000, he has been responsible for brand development and brand management for BMW, Mini and Rolls-Royce for the BMW Group in Munich as Creative Director Brand Marketing at the international brand consulting agency Interbrand. During this time, he also gained experience with several brands in the luxury hotel segment. Tilman Fuchs is a graduate designer (Master of Fine Arts) from Darmstadt University of Applied Sciences.

 

The rock cleaning campaign, which started as an April Fool's joke for Switzerland Tourism in 2009 and was so well received that real rock cleaning courses were later even offered, has now been immortalized in book form, according to a press release from the agency.

The story: Globi sees the rock cleaner film at home and spontaneously decides to join in and travels to Central Switzerland. There he swaps his cap for a helmet, helps the rock cleaners with their work and tumbles from one adventure to the next.

 

Immoscout 24 CEO Stefan Schärer provided information about the cooperation on Monday, August 27, on the occasion of the Swiss industry meeting Immo-Boat in Zurich. As the basis of the partnership, NZZ is making its brand and the reach of its news portals Nzz.ch, Tagblatt.ch and Luzernerzeitung.ch available in a co-branding with Immoscout 24. The online portal from the Scout 24 Group publishes its properties for sale and rent on the platforms of the NZZ Media Group.

This cooperation will enable NZZ to provide its online users and advertisers with an attractive offer, according to a statement. In return, Immoscout 24 is to further consolidate its position through the reach of the NZZ media group in the Zurich, eastern Switzerland and central Switzerland regions. The result of this cooperation is to be joint market leadership in the regions concerned.

The customer benefit lies in the simplicity of the process, the statement continues. Once an advertisement has been entered, it is published on several platforms simultaneously. The customer thus benefits from a greater reach, and the consumer finds the largest possible offer on his preferred portal.

This year's performance under the motto "A celebration of cinema" is again based on projections in the film city of Zurich. In the festival trailer, however, the immersion in the imaginative world of films is symbolized by several people breaking through several cinema screens, according to a statement. The film, directed by Martin Luchsinger, will be shown from the beginning of September in various cinemas, on television, at Orange Cinema, on the Internet and at the 8th Zurich Film Festival itself. The posters will be in use from the beginning of September.

Responsible at Zurich Film Festival: Nadja Schildknecht (Managing Director, Festival Management), Tanja Arnold (Head of Marketing). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Alexander Holtz, Ivan Madeo (creative direction), Sven Rufer (text), Luca Schneider (graphics), Caroline Ronzani, Amanda Portmann (consulting), Suse Heinz (art buying). Implementation Partners: Martin Luchsinger (director), Daryl Hefti (camera), Simon Gutknecht, Philipp Petersson, Clemens Petersson (Yeahh Productions /Who's Mcqueen Picture), Jingle Jungle (music composition and 5.1 mix), Ultra Images (postproduction), Thomas Stöckli (photography), Rainer Schär (picture editing).

 

As an experienced project manager, Nicola Battistini looks back on a broad marketing experience in the private banking, biotech, hospitality, branding/design and email marketing industries. At Evoq, Battistini oversees key mandates in the telecommunications and software sectors.

Stephanie Locher joins Ottikerstrasse as senior designer and complements the graphics department with experience gained at various agencies, including a 3-year stay in Shanghai.

After graduating from the Lucerne University of Applied Sciences and Arts as a graphic designer, Hanna Meier is gaining her first work experience at the agency as an intern.

 

The attractive combination of content and price stands for itself and needs neither gift ribbons nor employees in a frenzy of joy, the agency said in a statement. Accordingly, the offer communication developed by Scholz & Friends Switzerland gets to the heart of the new Sunrise TV offer on posters, advertisements and at the PoS.

Responsible at Sunrise: Tobias Händler (Senior Specialist Brand Management), Natasja Sommer (Director Marketing Communications), Nicole Liebermann (Manager Campaigning), Anna Leutar (Senior MarCom Manager Campaigning), Verena Lambrecht (Manager Creative Pool). Responsible at Scholz & Friends: Patrick Beeli (creation), Constanze Heissel, Kim Sperling, Simone Ott (consulting).

 

 

To mark the 50th anniversary of the yearbook, the Megaphon has grown: In future, the coveted award will be presented in gold, silver and bronze. Entrants can submit their work in the following categories: Print, Out of Home, Film, Audio, Direct Marketing, Promotion and Digital Media as well as Integrated Campaign. Communication ideas that were used or are still being used in Germany, Austria or Switzerland in 2012 are eligible. You can register online at www.jdw.de.

Early bird promotion: Registration for the competition is free of charge. Costs are only incurred for works actually included in the yearbook by the jury (shortlist). Participants who submit their entries by September 14, 2012 have the opportunity to secure a 10 percent discount with the early bird promotion, which will be granted upon inclusion in the yearbook. The Agency of the Year will be chosen from among the participating agencies. This award is the result of adding up the points awarded within the competition for the awards. In addition to the Megaphone award winners, the best in the industry are selected in an industry comparison (shortlist). The Megaphone is included in the creative rankings of W&V and Horizont, among others. The winners will be honored at the award ceremony on February 1, 2013 in Berlin. The 50th volume of the yearbook - with all the winning works portrayed in detail as well as the industry comparison - will be published in spring 2013.

The deadline for all submissions is October 19, 2012.

 

The campaign highlights everyday mishaps that can happen when consuming energy. Fun with dad's razor, a sweater that shrinks during washing or ice in the marital bed despite the heating: the Lausanne industrial companies remind us that we only supply the energy... success not included!

The aim is to demonstrate SiL's customer proximity and range of services, the agency said in a statement. The campaign can now be seen on billboards in the Lausanne region, on buses and in SiL shop windows.

Responsible at SiL (Services industriels de Lausanne): Marc-Antoine Surer (Head of Dept. SILCom), Nicole Cosendai (Head of Communications). Responsible at Agence Trio: Nina Hugentobler, Alma Gudzevic (project management), Fabian Echeverria (creative direction), Maël van der Woude (art direction), Chloé Petit (text), Maël van der Woude, Jesus Gonzalez (concept), Elisabeth Jovignot (strategy), Super Production, Nixe Jankow (production), Jeffrey Vanhoutte (photography), MEC Lausanne, Vera Presas, Sandrine Ayer (media agency).

 

With the "Entertrainment" app, young public transport users can check in to the train they are currently using. The app then automatically checks out again at the destination station, according to a statement. Every kilometer traveled is credited to a personal account on Gleis7.ch and converted into points. The young people can exchange the credits they earn for music and products from the Gleis7 store.

"Entertrainment" also shows who else has checked in on the train. Friends and acquaintances found can be contacted directly in the app. The chat function should also make it easy for young people to get to know new people from the community, according to the statement. It will be possible to compliment the person sitting next to you or challenge them to a game of Four Wins.

The app has been improved again after a test phase last year: According to the announcement, the kilometer collection works better with the car checkout and if the data transmission should ever break off, the user is immediately notified. In addition to the existing 16 trophies, train riders can now hunt for a further eight trophies such as "Landei", "Tausendsassa" or "Wilhelm Tell".

 

The commercials are intended to show that the celebrity brand ambassadors not only represent a Ford model, but also drive it privately, according to a statement from the agency. Freddy Nock, Gian Simmen and Ueli Kestenholz, Irina de Giorgi, Liza Andrea Kuster, Paloma Würth, Pirmin Zurbriggen, Stéphane Lambiel and Tanja Bachmann (Tinkabelle) are all involved.

The viral spots were realized in the environment of the respective celebrities. The short stories communicate new vehicle technologies of the individual models and build a bridge to Switzerland with the celebrities, the press release continues. The commercials will be shown at dealerships, at events and on the Internet.

Responsible at Ford Switzerland: Danijel Dzihic (Marketing Director). Responsible at Kälinkom & Partner: Rolf Kälin (overall responsibility and creation). Responsible at Zeitsprung: Fredy Messmer (producer), Selim Sevinc (production manager), Vladimir Jedlicka (director), Max Tsui (cinematographer), Daniel Ortleb (editor).

 

The new format is Faces' response to the increasing mobility of urban readers, according to a press release issued on Tuesday. The aim is to find space in a ladies' handbag or a tablet computer bag.

While pocket formats have been firmly established in the magazine landscape in the USA for decades and are also becoming increasingly popular in Germany, not a single lifestyle title has been published in pocket format in Switzerland before, according to the press release.

Stefan Berger, publishing director and co-publisher: "Our typical reader is 30 years old, works in a large economic area and is often on the move, both professionally and privately. She can easily take the pocket edition with her wherever she goes and pick it up whenever she needs it. This gives readers more flexibility in their media usage and increases the likelihood that the magazine will be read. Ultimately, advertisers also benefit from this with their advertising message."

The pocket edition was already tested in Germany in June/July of this year in cooperation with over 200 boutiques. Reader feedback on the smaller format was so good that the publisher has now decided to bring the pocket format to newsstands in Switzerland. A launch at newsstands in Germany is planned for the October issue.

Facts about the Faces Switzerland pocket edition:

- Dimensions: 168 x 219 mm
- Retail price at newsstands: CHF 3.50 (identical to the normal issue)
- Circulation: Test circulation of 5,000 (in addition to the normal circulation of 40,000). The final circulation for 2013 will be decided in November