Migrolino is a strategic partner for the "Slow Down. Take it easy." prevention campaign, according to a statement. This campaign became known throughout Switzerland primarily through the TV commercials featuring the bearded guardian angel "Franky Slow Down," the hit parade song, and the "Slow Down" logo, which can now often be seen as a sticker on vehicles.

In order to bring the message of driving at an adapted speed even closer to the target group, a small range of "Slow Down" products has recently become available in the Migrolino store, which is intended to give young drivers in particular, as well as motorcyclists, the necessary coolness to be relaxed and concentrated on the road.

All products contain ingredients (e.g. alpine herbs, cocoa), are supposed to have a positive effect on the physical or mental state of the person, the message says. The product names (in English) refer to properties or effects of the product: e.g. "Calm Down Herbal Ice Tea". The packaging design prominently features the campaign's familiar logo. The color scheme uses a calming sky blue, matching the guardian angel Franky. The following items are now available exclusively in most Migrolino stores: Calm Down Herbal Ice Tea, Wake Up Energy Drink, Easy Chill Chicken Curry Chips, Perfect Recharge Dried Nuts & Fruits, Sweet Cruising Choco-Caramel Wafer, Slow Down Bubbly Milk Chocolate, Relaxing Wild Berry Pastilles, Anti-Stress Lemon Candy and Refreshing Spearmint Chewing Gum.

 

Zai, whose manufactory in Disentis has so far been dedicated to the production of exclusive skis, also entered the golf sector in spring 2012, according to a press release. The Zurich agency Open Up advised Zai on this market entry and supports the management team in all aspects of brand positioning, social media conception and media relations. The Graubünden-based company relies on creative and uncompromising design concepts, high-quality materials and material combinations as well as sophisticated production technology. With these quality standards, Zai guarantees the exceptional durability of its products. Benedikt Germanier, CEO Zai on the new partnership: "Whether on a project basis or as a general contractor - Open Up advises us on strategic issues and actively supports us in the channel-appropriate implementation of our communication."

 

The subject shows a fork, which becomes a requesting hand via a small manipulation, as it says in a statement. With each bite of the fork, the viewer is made aware that he is able to do something against the suffering of hunger.

Unicef, the United Nations Children's Fund, provides humanitarian aid, for example for the 1.3 million refugee children in the region of Syria. As a non-profit organization that is financed exclusively by voluntary donations, Unicef is dependent on financial support.

The campaign appears as a poster, print, e-screen and online. In addition to bank transfers, SMS is used as a donation channel. The cooperation with the restaurant courier Mosi's also takes a new approach to fundraising. During the campaign period, everyone can support the campaign with five francs by ordering a Unicef children's plate.

Responsible at Unicef: Elisabeth Karagiannis (Head of Information), Tamara Menzi (Projects). Responsible at Saatchi & Saatchi: Pascal Schaub (Managing Director/Chief Strategy Director), Jürg Aemmer (Creative Director), Felix Freese (Text/Concept), Frédéric Nogier (Art Direction), Marlon Chng (Client Service Director/Senior Digital Expert), Sonia Ducu (Consulting), Thomas De Monaco @ Renehauser.com (Photographer), Bildwerk (Retouching), Detail (Lithography), David Hösli (Mediaschneider).

 

The key visual was created to kick off the 150 Peaks project for the 150th anniversary of the Mammut Sports Group (Werbewoche.ch reported). The photo was realized in collaboration with the agency Erdmannpeisker and photographer Robert Bösch, according to a statement. All winning pictures can be viewed on Pr-bild-award.de/winner2012 can be retrieved.

 

For the announcement of each home match, a new motif is published that Basel fans can use to
the next opponent. The reduced graphic design in the club's identity-forming colors, combined with the changing backgrounds, make each announcement poster a unique item with a collector's character, the agency says in a statement. The competitive appeal to the target audience through the large headlines has remained the same. With the wink typical for the FCB sometimes on regional characteristics and sometimes on the history of the next opponent one deals, so the report further. In doing so, Scholz & Friends, together with the FC Basel club management, makes sure that the statements always remain sympathetically fair and within the sporting framework. By the way, the next FCB home match will take place on 3.11.2012. The current match posters will be displayed in the Basel region one week beforehand.

Responsible at FC Basel 1893: Numa Frossard (Head of Marketing), Felix Hollenstein (Marketing). Responsible at Scholz & Friends: Christian Vosshagen, David Fischer (Creative Direction), Gregor Fitz, Raphael Graber (Art), Sören Schröder, Jan Kempter (Text), Heiko Baumann (DTP/RZ), Martin Samsel, Andreas Sedmak, Jochen Hennecke (Consulting).

 

Specifically, from October 17, radio listeners in German-speaking Switzerland will only be able to listen to DRS 1, DRS 4 and DRS Musikwelle as well as some stations from Latin Switzerland via DAB. Anyone wishing to receive other SRG stations digitally will need a DAB+-capable device or an adapter for their radio. In French-speaking Switzerland, the switchover will take place on October 15, in Ticino on October 22.

SRG assumes that around 80,000 devices are affected. In total, there are around one million digital radios in operation across Switzerland, most of which are compatible with the new DAB+ standard. Compared to FM, however, digital radio is still not very widespread in Switzerland: SRG estimates the number of FM radios at 10 million. Although the switch from DAB to DAB+ is imminent, many customers and apparently even some retailers are unaware or misinformed, as reported by the Berner Zeitung and Saldo magazine.

Media spokesperson Simone Wölfli denies that SRG failed to provide information about the switchover in good time. The switch to DAB+ had already been announced in 2008, she explained when asked. In the same year, SRG began holding industry workshops with dealers. In addition, listeners were informed about the change with flyers and on the Internet. (SDA)

DRS 3 listeners know it: private detective Philip Maloney doesn't leave a good hair on his police colleague's head in his hair-raising cases and growls one nasty remark after another over the airwaves. Now Maloney (Michael Schacht) is also having a go at the Bern cantonal police, according to a press release. The police have shown a good dose of self-irony and agreed to Republica's idea of letting Maloney put in a cynical word for their professional training.

A hair-raising case: "The wrong picture"

"Police officers have to be fit enough to stand around idly at police headquarters." Maloney spouts these and other nice things on the DVD "A hair-raising case: The wrong picture". A police spokeswoman (Manuela Biedermann) stands up to the warhorse and straightens out his crooked police images. According to the agency, the result is an entertaining radio play that provides all the important information about the three professions in uniform at the Bern Cantonal Police. Interested men and women are thus given an entertaining overview of everyday working life, career prospects, requirements and training as a police officer, embassy guard and traffic service employee. The radio play is visually accompanied by a slide show with pictures from the respective everyday working life.

The bilingual DVD (German and French) is available free of charge to anyone interested in one of the three police professions at the Bern Cantonal Police and can be downloaded from Police-job.ch be ordered.

Responsible at the cantonal police of Bern: Hans Rütti (Deputy Head of Human Resources). Responsible at Republica: Alexandre Jaquet (project management), Mike Krüll (CD), Mich Holzgang, Jenna Gygi (consulting), Rita Steinauer (text and concept), Roger Graf (Maloney texts), Lara Klopper (AD), Tugba Kirac (graphics), Viktor Jonsson (illustration), TopFuel Entertainment (animation).
 

With a further increase of 17 points, Adscreen is continuing the trend of previous months, reaching 585 (568) index points, according to a press release. "Adscreen has enormous sales-promoting strengths and is the contemporary form of out-of-home advertising. In addition, new and interesting measurement and advertising opportunities are constantly emerging, which is why we are systematically driving forward the expansion of our digital out-of-home offering", says Alexander Duphorn, CEO of Goldbach Media, explaining the development. TV advertising pressure remains unchanged at 602 (602) index points and electronic media at 605 (605) index points. At 91 (93) index points, the advertising pressure of teletext has hardly changed. Radio and the Internet lost 3 and 4 points respectively, remaining at 418 (421) and 649 (653) index points. The overall market has remained constant for several months at 237 (238) index points.

The overall market and electronic media as a whole are stable: in contrast to the overall market, which lost one point at 237 (238) index points, electronic media remained unchanged at 605 index points. Alexander Duphorn comments: "This confirms our experience over the last few months: the positive development of electronic media is continuing".

On July 16, 20minuten.ch reported on the coverage of the first Super League round. "SF misses out on the new Super League". Swiss television still mentioned Axpo as a sponsor, even though the league was already called the "Raiffeisen Super League". Another novelty of the SF broadcast was pointed out several times in the comments section: 

Screenshots: 20min.ch

Also Advertisingweek.ch reported on the article and the strange English-language inserts. Not that you would expect the 20 Minuten editorial team to read Werbewoche.ch. But perhaps their own comments? Either way, sooner or later - three months later, for example - you'll figure it out for yourself anyway. This is what happened today with the following article:

Incidentally, it is interesting that "the background" was basically nothing more than a confirmation of what the reader with the pseudonym "Dani Wyler" already suspected in the commentary. Notker Ledergeber, program director of SRF-Sport, told 20minuten.ch: "Regarding the language of the Super League broadcasts, SRG and its partners (SFL, Teleclub) have agreed on English, as this is the most neutral and can be understood in all language regions of Switzerland." This is because the games are not only broadcast on SF zwei, but also on the SRG channels RSI and RTS. (hae)

Teaser image: Keystone

After working for GGK, Lowe and Heye, Patrick Puskar from Basel was most recently head of the consulting group at Publicis. As Executive Account Director, he managed the international account of the Zurich Insurance Group. He was responsible for the strategic and operational development of global and local brand campaigns as well as internal communications, corporate design, events and sponsorship, according to a statement.

Mirjam Huber is Head of Communications. In her role as Head of Advertising at Espace Media, she was responsible for print and electronic media products. Previously, she worked for several years on the agency side, including at Neue LGK and Contexta.

Yasin Alemdar is a business economist. Before joining in flagranti, he was Managing Director at IST Werbeteam in Tenniken BL for several years and was responsible for mandates such as Manor and Ochsner Sport.

Patrick Puskar

Mirjam Huber

Yasin Alemdar
 

As Head of Web and Social Media, Philipp Havrilla will in future coordinate the program, marketing,promotions and sales divisions across the online and mobile areas, while also taking on a large part of the programming work.

Philipp Havrilla has been working as a customer advisor for radio advertising at Radio Zürisee since January 2009. At that time, he was already actively helping to program the station's apps and supporting various online and web projects with his know-how. The 27-year-old Havrilla first completed vocational training as a multimedia electronics technician and worked from 2005 to 2008 as a product manager and department head for entertainment software at a large online store for PC hardware and software. In addition, the passionate online and mobile specialist programmed and trained for 12 years more than 25 projects, including web presences of top sports teams or apps, which were successfully placed in the Swiss iTunes AppStore.

Fabienne Fiechter will take over from Philipp Havrilla in the customer advisory department. The trained retail specialist worked primarily as a sales consultant in the watch and jewelry sector in Uznach and St. Moritz, and most recently as a personnel consultant at a regional employment agency. Fabienne Fiechter has been trained for her new job since August. With immediate effect, she takes over from Philipp Havrilla the customers from the regions of Schwyz, Glarus and parts of the left bank of Lake Zurich.

 

Twice a year, Ford presents its new vehicles and current offers in a 16-page, high-circulation supplement in the daily press and special interest magazines, according to a press release. In addition to advertising the latest vehicle innovations and offers, the brochure serves as a daily sales tool for Ford dealers.

The balanced mixture of emotions and hard sales facts as well as appealing offers made the design of the brochure a creative challenge, writes the agency. With the current Carline brochure, however, the agency has succeeded in creating a coherent implementation that appeals to both the head and the gut for the second time in landscape format.

Responsible at Ford Motor Company Switzerland: Danijel Dzihic (Director Marketing). Responsible at Ogilvy & Mather: Priska Meyer (AD), Marcel Elsener (text), Marcel Kohler, Sascha Isenschmid (production) Dominik Abt, Raphael Fasler, Sabine Furrer, Michela Girola (consulting).