The article titled "I'm off then" was about adult children who disown their parents. In one of two examples, the report gave the mother's first name and surname, the names of the two children, the daughter's place of origin and field of study, and her age. The daughter filed a complaint with the Press Council five months later, claiming that the mention of the details made her identifiable, violated her privacy and damaged her reputation. The Press Council approved the complaint, as it announced on Tuesday.

Motion to disregard

The Tamedia legal service, which represented Das Magazin, had applied for the case to be dismissed. The name had been published unchanged by mistake. The author had apologized to the daughter in writing immediately after publication, and the editorial team had deleted the complainant's name from the archive and corrected it in the online version. Furthermore, the Tamedia legal service was of the opinion that no conclusions could be drawn about the complainant from the mention of her name, because the name was widely used. The other details only allowed conclusions to be drawn by third parties belonging to the family, social or professional environment.Normally, the Press Council does not intervene in complaints "if the editorial office concerned has already publicly apologized and or taken corrective measures in a matter of minor relevance".

Incomplete correction

The Press Council Presidium, which dealt with the complaint, nevertheless accepted it. It justified its decision by stating that the written apology provided by "Das Magazin" had not been submitted despite a request to do so. In the online version, "Das Magazin" had also only changed the first name of the complainant. All other information - including the first and last name of the mother - had remained unchanged. The original article was also stored in the Swiss media database. The magazine had neither publicly apologized for the error, nor did the corrective measures appear sufficient, which is why the Press Council took up the complaint and ultimately approved it. Point 7 of the Declaration of the Duties and Rights of Journalists obliges media professionals to respect the privacy of the individual, unless the public interest demands otherwise. (SDA)
 

Arealis is a company based in Baden AG that manages residential and commercial properties. The "Im Steiacher" property in Baden-Rütihof is modern, spacious, child-friendly and offers space for more families, according to a press release. The Megura agency has proposed and implemented a marketing concept entitled "D'Steiacher-Bandi suecht verstärchig", which has been published since mid-November in the form of F12 posters, advertisements, bus hangers, flyers and a landing page.

Responsible at Arealis: Barbara Diem (management). Responsible at Megura advertising agency ASW: René Utiger and Seraina Hoffmann (consulting), Thomas Wirth (concept & text), Mariana Haerri (concept & design).

Startbahnwest has won the pitch against its competitors and gained the Held Eco brand as a new customer, as detailed in a press release. Held Eco has been developing ecological detergents and cleaning products since 1923. Startbahnwest will be in charge of the 90th anniversary campaign. The first results will be seen in 2013.
 

The strong Swiss connection, the unconventional cook, the relaxed conversations with the hosts and the beautiful pictures give the program its entertainment value, as the audience council announced on Monday. Because it is not only about cooking but also about stories and portraits, the cooking show also appeals to those less interested in cooking. It is criticized however that once more the rural and idyllic Switzerland is represented and rather an older, traditional target public is addressed. The time slot, weekdays at 6:15 p.m., is also unfavorable for younger people, working people and families.

Discover the unknown

The audience council has much praise for the radio program "Music for a Guest" on DRS 2. The broad selection of guests and the calm conversational style are particularly well received. The music part also provides pleasant surprises time and again. The selection of guests does not focus on celebrities, but rather on the discovery of unknown but no less interesting people. The program thus offers something surprising, new and exciting. The audience council is controversial about the time of broadcast. Some find the midday time suitable, others could enjoy the broadcast in the evening more, as it says in the message. (SDA)
 

The organizers are expecting more than 800 visitors to the upcoming Swiss CRM Forum, as detailed in a press release. In addition to presentations on current CRM trend topics, 60 exhibitors will present their specialist services and solutions. To promote innovative and new marketing in Switzerland, the Swiss CRM Forum will also present the annual Swiss CRM Innovation Award.
 

For the first phase, 2000 DAB+ radio sets have been produced, according to the statement, which are presented in the station's "look and feel". 1000 devices will be placed in young trend stores throughout German-speaking Switzerland. The other 1000 devices will be raffled off via Helvetia and on Radio 105. The listeners who win the device will then be presented on Radio 105 with a special Jingle "digitized" ("You are now digitized").

105 CEO Giuseppe Scaglione says: "With Helvetia Jugendversicherung, we have found the ideal partner for this promotion. The slogan of Helvetia Jugendversicherung is "tönt gut". And this is exactly what applies to Radio 105 and DAB+ reception."

 

Pascal Urscheler will take up the position of Director Digital Switzerland at Publicitas on December 3, 2012, and will be responsible for the development and expansion of the entire digital business in Switzerland. In doing so, he will continue to drive sales and the development of new digital products and services from Publicitas, together with the sales teams in the Swiss market. He will report to Chris Morgan, Head of Digital, who is responsible for the digital business at Publicitas worldwide.

Pascal Urscheler had been with Publicis Communications Switzerland since 2009. Until the end of 2011, as Managing Director at Publicis Modem, he built up the digital area within Publicis Switzerland into a substantial business. Since the beginning of 2012, he was responsible for New Business & Business Development in direct cooperation with the CEO. Prior to that, he was CEO of the Zurich-based digital boutique Nemos and was responsible for its development and establishment. Pascal Urscheler brings with him several years of experience in the areas of new business, sales, marketing and product management and holds a federal diploma in marketing.

Chris Morgan, Head of Digital: "We are delighted to have Pascal Urscheler on board, a person who knows the digital market in Switzerland very well and who, together with the sales teams, will successfully market and further develop digital advertising offers for efficient, performance-oriented digital marketing."

 

"This will be the first app that removes all advertising from your phone. There is a huge demand for software like this," says Eyeo co-founder Till Faida. For the mobile online advertising market, which is still growing, this must sound like a threat. Media, advertising agencies, social networks, bloggers and many other site operators whose offerings are ad-financed must expect losses. In 2011, mobile advertising generated around four billion dollars worldwide. However, the future growth potential is generally considered to be enormous.

It is difficult to estimate the extent of the damage caused by Adblock Plus and other comparable software. The PC version of Adblock Plus has been downloaded more than 180 million times for Firefox alone. In the USA and the UK, it is estimated that between two and three percent of Internet users use the ad blocker. The extension is even more popular in Germany. Here, every tenth user is said to have installed the program. Competing products are not yet included in this estimate. If the number of mobile users were to reach similar levels to those on computers, the losses would already be considerable.

Danger for free network

Advertising companies warn that the widespread use of ad blockers poses a general threat to free content on the internet. Adblock representative Faida also recognizes this. He advises the industry to stop placing aggressive, annoying ads. "Advertisements should bring added value: But if people have a negative attitude towards advertising, online advertising as a whole is in danger." For some time now, Ad-Block Plus has included a "whitelist" that allows unobtrusive, non-annoying ads. This is intended to protect small publishers and bloggers in particular from loss of revenue.

Social networks, most of which are hoping for mobile advertising as the business model of the future, could also suffer from the loss of revenue. "The operators will certainly not be happy, as many are hoping for mobile revenues. Mobile advertising on social media does not improve the user experience, which is already limited by the small screen," Ed Wohlfahrt from Edrelations told Pressetext. The need for ad blockers could therefore be even greater on cell phones than on computers. Due to the enormous range of advertising available, online advertising is inherently a business segment in which individual placements hardly cost any money. Large revenues are only generated by the masses. If mobile ad blockers develop into a mass phenomenon, Facebook and co will probably have to rethink their future plans.

Theoretically, it is technically possible to install an adblocker. However, this is not a good idea, as customers who do not want advertising sometimes react aggressively if they are forced to do so, as some reports on the Internet show. (Press release)
 

According to the press release, this is intended to enable fast and intuitive navigation between a large wealth of content. This includes, for example, a clear presentation of all member agencies, the current ranking of advertising and media agencies and a guide to choosing an agency. In addition, users will find on the Page current news and events with photo galleries - and BSW publications, which can be ordered directly online. For BSW members, there is also a protected member area with many valuable tools for everyday agency work.

Responsible at BSW: Gabrielle Lommel (Deputy Managing Director), Nadine Euler (Assistant). Responsible at Futurecom: Sandro Kümin (AD), Julia Miller (graphics), Andreas Punter (consulting), Robert Seidl (programming).

 

So now it's happened: Vreni Schneider is officially a musician. Ringier had to fight for a long time until this fact was finally anchored in people's minds. Some obstacles were cleared out of the way until she was no longer reduced to her phenomenal skiing successes. "Leave Vreni alone!" was Blick's rebuke to Swiss television when Messrs. Giacobbo and Müller referred to the somewhat awkward choreography as "Glarner Gangnam Style" due to years of wearing ski boots ("SF drags our ski queen into the mud"). The rock that paralyzed the Gotthard line was later explained by the two of them via a video clip ("E Gruess us dä Bergä is Tal"). Opening the eyes of the ladies and gentlemen of Leutschenbach was certainly not a bad idea. Because even after the attempts to explain, they still have a hard time with Gold-Vreni's career 2.0. For example "Glanz & Gloria" still convinces todayMs. Schneider had "made her singing debut" on her favorite show, Happy Day. Of course she didn't, after all, she already waved her neo-hit "E Gruess us dä Bergä" through the TV landscape on the occasion of the national holiday. On SF1 - but in today's flood of channels, even a people magazine can't keep an eye on all of them. At least Blick didn't miss the appearance ("Vreni Schneider sings!").

 

Anyway. Everything turned out well. The fears expressed by Blick on August 20, 1994 did not come true ("Vreni Schneider: One-time detour"). The then still active ski racer announced that she would not sing on Sepp Trütsch's show "Musig-Plausch" after all. The slalom queen "never dreamed of making a name for herself as a folklore queen one day," the newspaper said with a worried undertone. At least the Swiss public once again has a really relevant topic to deal with. And for those who find it all too much: A "Kafi am Pischterand" helps. But "with music" please, as they say in the vernacular. (hae)

 

Image: Evening view, November 26, 2012