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  • Big Picture
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Helene Aecherli moderiert die annabelle Soirée. Quelle: zvg
Media

annabelle Soirée is back—in Zurich and Bern

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Markus Röösli wird Chefredaktor von «die grüne». Quelle: zvg
Job Change

Markus Röösli to Become Editor-in-Chief of «die grüne»

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MarKom

The CMO of the Future

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Glaubwürdigkeit von Regenbogen-Logos bleibt umstritten. Quelle: zvg
Branding

Pride Month in Switzerland: Rainbow Logos Are Fine, but Hard to Believe

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Drei Schweizer Firmen erhalten Best Managed Companies Award. Quelle: zvg
Awards

2026 Best Managed Companies Award for Three Swiss Companies

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Pascal und Gabi sind die neuen HotelCard-Botschafter. Quelle: zvg
Campaigns

«Why not?»: The HotelCard campaign by alpstudios

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Branding , Creativity

Cannes Lions: How Nestlé's KitKat Cracked the Creative Code

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Neue Partner für das Zurich Film Festival. Quelle: zvg
ShowBiz

Zurich Film Festival Gains Three New Partners

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Pax Website mit neuer KI-Bildwelt online. Quelle: zvg
Branding

Pax Brand Refresh: Scholtysik Designs Anniversary Campaign

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Bernard Maissen ist neuer Präsident des Schweizer Presserats. Quelle: zvg
Job Change

Bernard Maissen to Become President of the Swiss Press Council

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Bild: HSG Leon Olbrecht
Big Picture

Out of the Niche

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KI als Partner zur Freisetzung menschlichen Potenzials. Quelle: zvg
MarKom

Dentsu: How AI Is Changing the Relationship Between People and Brands

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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