«Why not?»: The HotelCard campaign by alpstudios
HotelCard and the creative agency alpstudios are launching a new campaign called «Wieso nöd?» designed to turn spontaneous getaways in Switzerland from a mere fantasy into reality.
When «Maybe» Turns Into «Why Not?»
HotelCard, the «Halbtax» for hotels, is launching a new campaign in collaboration with the creative agency alpstudios. The HotelCard campaign is titled “Why Not?” and focuses on spontaneous getaways. It highlights those everyday moments when a fleeting idea suddenly turns into a concrete plan—and the desire for a little break becomes a real experience.
It all starts with situations many of us are familiar with: looking forward to the upcoming weekend, talking about a change of scenery, the desire for some wellness, good food, or a day of hiking in the mountains. Often, such thoughts remain just that—thoughts. But what happens when a hotel stay suddenly costs only half as much? This is exactly where «Why not?» comes in. The campaign capitalizes on the moment when the usual hesitation gives way to a spontaneous «Why not?» instead of a «Maybe.».
The HotelCard's price advantage isn't presented as a discount, but rather as a catalyst for decisions that one might not otherwise have treated oneself to.
Pascal and Gabi as the new brand ambassadors
This idea is embodied by the new brand ambassadors, Pascal and Gabi. The charming Swiss couple finds themselves in situations that many people can relate to—and when asked whether they should treat themselves to that little break, the nicer room, or a spontaneous overnight stay, they always come up with the same answer: «Why not?»
The HotelCard campaign was filmed at the Maiensässhotel Guarda Val in Lenzerheide. The setting symbolizes what the campaign aims to convey: Swiss hospitality, authentic experiences, and the chance to easily escape the daily grind for a moment.
From strategy to production: alpstudios is in charge
The campaign was conceived and executed by the creative agency alpstudios in Cham. The agency was responsible for the entire process, from the strategic concept through the creative development to production. «We were fascinated by the simplicity of the idea. That’s exactly why it works so well. It reminds us that sometimes all it takes is a single decision to turn a spontaneous idea into a wonderful experience,» says Kerim Alp, Art Director at alpstudios.
The campaign will be rolled out across multiple channels and will include social media content, digital advertising materials, and various video formats. The goal is to inspire people to stop putting off spontaneous ideas—and instead act on them with a simple «Why not?».
Learn more about HotelCard and its offerings at https://www.hotelcard.com.
Person in charge at HotelCard: Aline Niggli (Media Contact) Contact person at alpstudios: Kerim Alp, Art Director
