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Job Change

Matthias Bütler is promoted to the SBB Group Executive Board

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Unternehmens-Chatbots brauchen neue Funktionen. Quelle: zvg
Digital

The Future of Chatbots: Those Who Invest in the Wrong Way Now Will Lose Control

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Verena Gründel, Gastgeberin der DMEXCO 2026. Quelle: zvg
Digital

DMEXCO 2026 AI: Now It's Time for the Industry to Deliver

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Electrolux und Andy Was Right besiegeln Social-Media-Partnerschaft. Quelle: zvg
Budgets

Andy Was Right Wins Social Media Account for Electrolux

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DRYLL: Für Athleten, die ihre Grenzen verschieben. Quelle: zvg
Campaigns

Sir Mary Brings Dryll's «Fueling Insanity» to the World

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Awards

Raphael Werner von Denner is «CMO of the Year 2026»

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Marie Jay überraschte am Paléo Festival die Besucher. Quelle: zvg
Campaigns

«Where are you?»: Dylan for Swisscom Festival Summer

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Jean-Michel Cina tritt als SRG-Präsident zurück. Quelle: zvg
Job Change

Jean-Michel Cina Resigns as SRG President

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Niklaus Nuspliger leitet neu die Bundeshausredaktion. Quelle: zvg
Job Change

NZZ Federal Parliament Bureau: Nuspliger Takes Over as Editor-in-Chief

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Marketing-Experten diskutierten Bedeutung thematischer Relevanz. Quelle: zvg
Digital

Video Marketing Trends for 2026: GEO, Smart TV, and AI Take Center Stage

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Iris Blättler und Ursula Nötzli leiten zwei CAS. Quelle: zvg
Job Change

HWZ Program Directors: Iris Blättler and Ursula Nötzli

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Digital

MarTech 2026: Where Autonomous Agents Are Making an Impact—and Where Humans Seem Irreplaceable

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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