HWZ Program Directors: Iris Blättler and Ursula Nötzli

New HWZ Program Directors for Two CAS Programs

With the addition of Iris Blättler, the HWZ Zurich University of Applied Sciences is strengthening the leadership team for two CAS programs in the field of communication. The former head of communications at the Goldbach Group will join Dr. Ursula Nötzli in leading the CAS in Corporate Communications with AI and the CAS in Strategic Communication Management with AI. Until now, Dr. Ursula Nötzli has been solely responsible for these two programs as the sole program director. With Iris Blättler, she now has an experienced partner at her side.

The goal is to further develop both programs together and incorporate current issues in corporate communications, leadership, and the use of new technologies into the continuing education curriculum.

AI Is Fundamentally Transforming Corporate Communication

For Dr. Ursula Nötzli, collaborating with Iris Blättler is an important step toward continuing both CAS programs in a practical and forward-looking manner. «AI is fundamentally changing corporate communications, from content production to strategic consulting for executive management. With Iris, I’m gaining a partner who is experiencing and helping to shape this transformation firsthand. Together, we want to empower our students to use AI effectively and with a clear strategy,» says Nötzli.

Iris Blättler also comments on her new role: «Communication is becoming more complex and increasingly requires strategic direction, technological expertise, and the ability to reflect. I’m excited to contribute to this through these two CAS programs. The practical content and direct benefits really won me over.»

According to Dr. Valerio Stallone, head of the Marketing & Digital Department at HWZ, Iris Blättler is the ideal addition to the team. With her many years of experience in corporate communications, she brings valuable insights to both CAS programs and enriches them with her strategic perspective on current developments, the press release states.

Iris Blättler: Nearly 20 years of experience in communications

Iris Blättler has nearly 20 years of experience in corporate communications, marketing, and journalism. At various national and international companies, she was responsible for developing and implementing communication strategies as well as managing external and internal communications. She also has extensive experience in providing communication support for change and transformation processes. Most recently, she served as Head of Corporate Communications at the Goldbach Group.

HWZ: Switzerland's Largest Business School for Working Professionals

With approximately 3,000 students and 800 faculty members with professional experience, HWZ is Switzerland’s largest university offering exclusively part-time degree programs in business. It offers a wide range of degree programs at the bachelor’s and master’s levels, more than 150 diploma and certificate programs, more than 100 seminars, the opportunity to pursue a doctorate, and customized corporate training. The HWZ is institutionally accredited by the Swiss Accreditation Council.

For more information on HWZ's CAS programs: https://www.fh-hwz.ch