Andy Was Right Wins Social Media Account for Electrolux
Starting in August, the Zurich-based social media agency Andy Was Right will take on the role of social media lead for Electrolux Switzerland—handling everything from strategy and content to community management and campaigns.
Electrolux Switzerland has awarded the Electrolux social media account to the Zurich-based agency Andy Was Right. The social media and content specialist prevailed over the competition in a multi-stage pitch and, as the lead agency, has been responsible for the home appliance manufacturer’s social media activities since August 2026. The first projects are already underway.
Broad Scope for the Electrolux Social Media Account
According to the press release, the mandate includes strategic consulting and the further development of Electrolux Switzerland’s social media presence, ongoing content production, and channel management—including community management. It also encompasses the design and implementation of social media campaigns. The press release states that Andy Was Right is working closely with the marketing team at Electrolux Switzerland on these initiatives.
In the multi-stage pitch, the agency reportedly impressed with a clear understanding of the brand and the optimal setup for a global player like Electrolux. Yanick Schönenberger, Senior Audience Development Manager at Electrolux Switzerland, explains the choice as follows: «Today, our target audiences are increasingly turning to social media for information and inspiration. That’s exactly where we want to make our brands more relevant and accessible. Andy Was Right won us over in the pitch with a clear strategic approach and a keen sense for content tailored to each channel.»
Andy Was Right: More Than Just Everyday Work
The agency also considers the account to be significant. Roger Hämmerli, Founding and Managing Partner at Andy Was Right, says: «Every Swiss person has come into contact with the Electrolux brand at some point. Helping shape how the brand will be perceived in Switzerland in the future is more than just our day-to-day work.»
The first content resulting from this collaboration is set to appear on Electrolux Switzerland’s channels in the coming weeks and months—featuring, among others, brand ambassador Marco Odermatt.
Contact at Electrolux Switzerland: Yanick Schönenberger, Senior Audience Development Manager. Responsible at Andy Was Right: Roger Hämmerli, Founding and Managing Partner.
