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Home > «We need to use AI to ...”.
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Job Change

Claudine Caviezel takes over management of Lobeco Zurich

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Job Change

Elaboratum Suisse strengthens management team: Valentin Wullschleger becomes Director

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Media

Zattoo Home: Now available throughout Switzerland with new tariffs and upgrade guarantee

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DExAT

Publicis: Using AI to Combat Greenwashing

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MarKom

Focuswater relies on AI: 85 percent more attention for the brand campaign

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DExAT

Ad Alliance with new healthcare sales unit

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DExAT

Best Brands 2025: these are the top ten

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Branding

Emmi Caffè Latte Beach Tour: smzh Joins as Main Sponsor

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MarKom

Jolanda Spiess-Hegglin: Lawsuit against Ringier approved

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Digital

Globetrotter sets new standards in the digital search experience with AI compass

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Awards

BCM Award 2025: Clear the stage for excellent content marketing

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Campaigns

Neighborhood help for the oceans: Greenpeace raises awareness with a creative campaign

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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