Ad Alliance with new healthcare sales unit
The marketing agency Ad Alliance is launching a new sales unit focused on healthcare topics. Sebastian Dankwart will lead the unit as Director of Healthcare Sales.
Ad Alliance starts the new year with the establishment of the Healthcare sales unit. The newly created unit specifically addresses the pharmaceutical and healthcare sector and develops communication solutions for the specific requirements of this segment. Ad Alliance has set up a team of six for this purpose. Brand communication in the pharmaceutical sector is not only a balancing act between sales promotion and education, but also a weighing up of different communication approaches and messages for these very complex target groups.
As Director Sales Healthcare, Sebastian Dankwart takes over the management of the Pharma unit, reporting directly to Carola Wargel, General Director Sales Print + Crossmedia, and is thus part of Chief Sales Officer Michael Dorn's Sales division. Print + Crossmedia is characterized by its successful marketing activities and is therefore the perfect sparring partner for the Pharma unit and its claim to innovative solutions.
Pharma Symposium comes to the Ad Alliance
The strategic decision to set up a separate Healthcare sales unit will be complemented by the continuation of the Pharma Symposium, an industry event with a long tradition. The event established by the Bauer Media Group will remain an important platform for networking and exchange and will now have a new home. On April 2, 2025, Ad Alliance will invite all decision-makers from the pharmaceutical, healthcare and health sectors to the new edition of the Pharma Symposium in Cologne for the first time.
