Best Brands 2025: these are the top ten
The Best Brands Awards recognize brands that have managed not only to be economically successful, but also to inspire people emotionally. The top 10 from more than 500 brands and around 60 sectors have now been selected.
The Best Brand Awards, a partner event of NIQ/GfK, Seven.One Entertainment Group, Markenverband, Die Zeit, RMS, Handelsblatt, Media Impact, WallDecaux and the Serviceplan Group, put the spotlight on the most successful brands of the year. The awards in the four categories are based on a comprehensive, representative study by NIQ/GfK, which evaluates brands on the basis of two key criteria: their commercial success and their emotional resonance with consumers. The winners are therefore not determined by a jury, but by the consumers themselves.
In addition to the "Best Brand Overall", the most popular brands from specific areas of life are specifically selected by consumers. This year, the "Best Employer Brand", "Best Brand Gen Z Food & Beverage" and "Best Brand Luxury" will be honored.
"This year, we are honoring brands that not only survive in a time full of crises and challenges, but also develop a radiance that inspires and connects even in turbulent times. For example, the winners of the 'Best Employer Brand' category provide important impetus for the future of the working world or, like the 'Best Brand Gen Z Food & Beverage' brands, manage to capture the pulse of Gen Z and anchor themselves in the minds of the younger generation," says Michael Müller, Managing Director NIQ/GfK Germany.
These are the top ten in the respective categories:
