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Commerce , DExAT

Shopping behavior 2025: focus on health and price

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Campaigns

Jung von Matt Limmat focuses on precision and design for V-Zug

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Business , Job Change

André Caradonna becomes the new Head of Marketing at Maz in Lucerne

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Business

The Fe Agency and The Hall become the "Echo Group"

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Campaigns

Uphill develops branding campaign for Revier Hotels

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Job Change , Media

NZZ: Change in the editorial board and new head of the feature section

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Business , Job Change

CRK expands management and creative team

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Campaigns

VBZ and PinkSquirrel restage mobility

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MarKom

Digital Ad Trust: Ad fraud and brand safety stable, visibility declining

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Branding

Noord: Concept and branding for umbrella brand "Museumsquartier Bern"

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Business , Job Change

Habegger expands GL and focuses on markets and projects

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Creativity

How measurable is creativity?

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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