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Aroma
Budgets

Aroma wins two Migros Aare pitches

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Digital

Microsoft tests ad-supported Office applications

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DExAT , MarKom

"Digitalization is a marathon"

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Work&Life

20 years of the Schilling Report: More women on management boards and boards of directors

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Digital

AI content: Between progress and fatigue

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Media usage

"Ex Libris Reading Barometer 2025": How Switzerland reads

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Branding

Tincan makes the silent heroes visible for the Bossard Group

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MarKom

Communication Summit 2025: Between AI, gaming and public service

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Media

Student designs first official mascot for the ESC

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Budgets

Jung von Matt Group becomes Mini's international lead agency

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Campaigns

Dreifive and Jumbo let Marco Fritsche test tools

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Media

New video column: Simone Bargetze reports from Hollywood for Blue News

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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