VBZ and PinkSquirrel restage mobility
The Zurich Public Transportation Authority (VBZ) is revamping its special trips. Together with the agency PinkSquirrel, they have developed a concept that transforms the classic tram ride into a unique event experience.
With the "Event Line", VBZ is launching a completely new type of event location on rails: a completely redesigned streetcar that can be booked for corporate events, culinary experiences and special occasions. The design, brand communication and storytelling were created by PinkSquirrel.
The agency was responsible for the entire brand design - from the strategic concept to the visual implementation. "Our aim was to create a brand world that is emotionally touching, eye-catching and memorable," explains Art Director Cedric Schweizer.
The visual identity combines the traditional blue tones of VBZ with a modern neon aesthetic. This mix is intended to convey dynamism, innovation and urban vibrancy. The entire exterior design of the streetcar tells a visual story - with stylized silhouettes of the city of Zurich, iconic illustrations for various event categories and the striking lighting design. The branding developed runs stringently through the entire brand communication - from the outdoor advertising to the digital online platform, which makes the experience intuitively accessible for guests.
"We don't just create designs - we shape worlds of experience that connect brands and people," emphasizes Schweizer. The new event line is a perfect example of a creative transformation of public space.
