Uphill develops branding campaign for Revier Hotels
Under the title «Streifzüge im Revier,» the Arosa-based agency Uphill has launched a mini-series for the Revier Hospitality Group that features entertaining short videos showcasing various guests and their different needs.
The mini-series comprises a total of over twelve videos, which will be played out over several months on YouTube, TikTok, Instagram and Facebook. The protagonists appear several times and occasionally meet in the videos. Combined as a playlist, this results in an entertaining "soap" that highlights the different guest needs in a pointed way.
The first three published videos with the Fretz family, a Bachelorette party in a prosecco frenzy and Diana & Marco were recorded in the Revier Mountain Lodge Lenzerheide.
Concept: Revier Hospitality Group, Daniel Renggli (CEO, concept), Fabian Weidmann (CMO, concept and direction). Production: UpHill Arosa, Mirko Schadegg (video and editing), Mirielle Salm (light and photos).
