Jung von Matt Limmat focuses on precision and design for V-Zug
True precision is revealed in the details. In its current campaign, «From Switzerland. For Your Home,» V-Zug emphasizes craftsmanship and highlights sophisticated details. In this way, Jung von Matt Limmat brings the company’s Swiss values to life.
V-Zug household appliances combine minimalist design with outstanding functionality. The new campaign conveys this with exciting perspectives that show that every detail of the products meets the highest standards. The visual language captivates with close-ups in warm tones and clear lines along product details. This emphasizes the precision with which the products depicted were developed. The campaign is intended to emphasize that V-Zug products continue to set standards in terms of aesthetics and design at a top international level.
Chief Marketing Officer and member of the V-Zug Executive Board, Nathalie Noël, emphasizes the message of the campaign: "V-Zug products are committed to high functional and aesthetic maxims. In the best sense of the word, they are perfect distillations of the most important Swiss values: elegant design, uncompromising functionality, the highest Swiss quality standards, sustainability through efficiency. This is exactly what we are condensing in the campaign."
The campaign with the claim "From Switzerland. For your home." further develops V-Zug's previous brand identity while remaining true to the company's core values. "We place a strong focus on the products, their details, textures and design lines. These are brought into focus through unseen perspectives and interesting angles, so we celebrate Swiss perfection and innovation in a contemporary way and at the highest level, and in this way represent the high functional quality standards that the appliances fulfill," explains Christian Kies, Chief Creative Officer of Jung von Matt.
The campaign follows a multi-channel strategy and uses a variety of advertising formats, including TV commercials, OOH, social media ads and other digital placements. The campaign kicked off with the TV launch on February 17, 2025; digital advertising media will be rolled out on an ongoing basis.
Customer: V-Zug. Agency: Jung von Matt Limmat. External partners:inside: LeBerg, Jung von Matt Impact, Blish.
