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Campaigns

Vitamin 2 Turns Oberthurgau into Upper Thurgau

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Die drei bestplatzierten Publisher pro Kennzahl im dritten Quartal 2026 (Grafik). Quelle: zvg
Digital

Digital Ad Trust: Report Reveals Publisher Scores for the First Time

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Jan Hecht ist Director Research & Consulting beim Sinus-Institut. Quelle: zvg
DExAT , Digital

True Relevance Makes Sinus-Milieus Bookable Without IDs

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Mehr als 850 Teilnehmende verfolgen das Programm des Sport Forum Schweiz in Luzern. Quelle: zvg
Business

Sport Forum Switzerland: In Sponsorship, Access Is Key

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Für 71,7 Prozent haben Swissness-Kennzeichnungen auf Produkten eine grosse persönliche Bedeutung (Grafik). Quelle: Marketagent
Business

Swiss Cross: Marketagent Measures Skepticism Toward "Swissness"

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Stefanie Mayr leitet seit Oktober das DACH-Geschäft von Adello. Quelle: zvg
Job Change

Stefanie Mayr is moving from Konnex to Adello

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Ein Kassettenradio mit UKW-Skala: Die SRG sendet ihre Programme ab Mitte November wieder analog. Quelle: Eric Nopanen/Unsplash
Media policy

SRG Returns to FM: First Locations Starting in Mid-November

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Katie, die Produktionsassistentin, führt durch das Behind-the-Scenes-Video von Ifolor. Quelle: zvg
Campaigns

Ifolor and Sir Mary: Trouble with Cavemen on Set

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Die neue Bildwelt von Sunshine Radio zeigt Menschen unter weitem, blauem Himmel (Beispielmotiv). Quelle: CH Media Mind
Branding

Sunshine Radio: CH Media Mind Goes with Sun and Sky Blue

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Die neue Landingpage luegjobs.ch bündelt alle Informationen für Interessierte der Spitex Region Lueg. Quelle: zvg
Campaigns

Spitex Region Lueg and Studio Thom Pfister: no resume required

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Creativity

G for GEYST. G for just getting started. G for gravity. Rob Hartmann in an interview with m&k

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Campaigns

«Where's Volvo?» Campaign Delivers Surprises

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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