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Grafik zum Gesamtbeitrag von McDonald's Schweiz zum BIP, aufgeteilt in direkt, indirekt und induziert. Quelle: zvg
Business

McDonald’s Switzerland contributes 1.1 billion Swiss francs to GDP

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Der Cannes-Schriftzug über der Altstadt: Das Festival will 2027 Kreativität stärker in die Stadt tragen. Quelle: Jannis Lucas / Unsplash
Awards

Cannes Lions 2027 Brings Award-Winning Work to the City

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Welcome Ad Split für Range Rover auf 20 Minuten: erst vollflächig, dann als Sidebar (Grafik). Quelle: zvg
Digital

Welcome Ad Split: Two-thirds watch the entire 30-second commercial

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Der ADC Switzerland nimmt bis zum 14. Dezember Bewerbungen für die Aufnahme entgegen. Quelle: zvg
Association News

ADC Switzerland is looking for creative professionals who can show how it's done

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MarKom

Nestlé Goes Skiing

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Plakat und Programm der 30. Internationalen Kurzfilmtage Winterthur, die vom 3. bis 8. November 2026 stattfinden. Quelle: zvg
Campaigns

Winterthur Short Film Festival and POP: The Cosmos as a Visual World

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Abbildung: Nutzung sozialer Netzwerke sowie Beachtung von Medienangeboten und Influencer-Inhalten, mindestens mehrmals wöchentlich. Quelle: zvg
Media usage

MACH Strategy: One-third pay attention to media on social media

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Die Kaffeebar mit dem Schriftzug «Coffee as an art» in der neuen Nespresso Boutique in Bern. Quelle: zvg
Commerce

Nespresso Boutique Bern: The Aare River and the History of Coffee

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Business

NIQ Purchasing Power: Switzerland Ranks Second in Europe

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Austausch über digitale Lösungen in einem KMU-Betrieb, Thema des Suissedigital-Day 2026 (Symbolbild). Quelle: zvg
Association News

Suissedigital Day 2026: AI and Networking for SMEs in Bern

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Campaigns

Switzerland Tourism and Wirz Uncover an Autumn Conspiracy

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HWZ-Rektor Brian Rüeger feiert den Meilenstein. Quelle: zvg
Business

HWZ Accreditation: Switzerland's First Entrepreneurial University

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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