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Budgets

Omnicom now supports Arosa Tourism

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MarKom

Blossoms and pearls: the plight of fruit fly fishing

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Creativity , MarKom

"The big idea counts": Publicis CEO Sadoun and Adobe CEO Narayen on creative leadership in times of AI and platform power

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Branding

Brinkertlück for SFL: New brand identity

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Media

SRG repositions itself

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MarKom

Thjnk: Fly Swiss, stay a Swiss fan

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Campaigns

Marty-Trezzini takes over social content for Wie geht's dir?

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Campaigns

Bell: Two sandwiches on a "Sausage Hug" mission

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Campaigns

Spreading plan for Miele: Integrated campaign for the Uefa Women's Euro

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Creativity

David Droga: Creativity as liberation - and what advertisers can learn from it

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Work&Life

Sleep: the environment plays a decisive role

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Branding , Creativity

Switzerland - world champion of quiet brand management

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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