Thjnk: Fly Swiss, stay a Swiss fan
Swiss is committed to Swiss sports and supports national teams, clubs, and up-and-coming athletes as they reach new heights around the world.
The Uefa Women's Euro starts in Switzerland on July 2. As the travel partner of the Swiss women footballers, Swiss has a very special role this summer: none at all. How Switzerland's leading airline is nevertheless supporting its team is shown by its new sponsorship campaign.
Because anyone traveling with Swiss to the European Championships in Switzerland and experiencing the warmth of the cabin crew can't help but cheer a little for Switzerland from now on. Fans from France, Finland and Spain are particularly conspicuous in the new film and earn weird looks from their own ranks. They sing along to the Swiss anthem, clap rhythmically to Swiss fan chants and can't stop when Switzerland scores a goal against their own team.
The film was produced in collaboration with Czar Film and director Bart Timmer in Switzerland. The campaign can be seen on TV and various digital channels and shows: SWISS hospitality is more than just a service concept - it is a superpower.
Responsible at Swiss Stefan Vasic (Head of Marketing), Cornelia Zehnder Späth (Head of Marketing Communication Campaigns), Roman Glauser (Project Lead), Kim Vetter (Project Lead), Silvia De Vito Biason (Project Lead Sponsoring & Events), Philipp Jacob (Social Media & Influencer Marketing) Manager at thjnk Zurich Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Daniela Bär (Text), Susanna Fill (Art Direction), Lea Scherz, Julien Le Goff (Graphic Design), Andrea Bison (GF Consulting), Claudia Ziltener, Max Brunner, Anoushé Dastmaltschi, Lukas Steiner (Consulting), Gordon Nemitz (GF Strategy), Carole Räber, Fabienne Peyer (Strategy), Benjamin Calcott (Agency Producing, Art Buying) External partners Czar Film AG (Production), Bart Timmer (Director), Martijn Melis (DOP), Florian Nussbaumer (Executive Producer), Nina Weideli (Art Department), Patrizia Jaeger (Styling), Erica Büsser (Hair & Make-up), Kurt Human (Sound), DubDub (Sound Studio), Postoffice Amsterdam (Visual FX)
