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DE FR IT
  • Big Picture
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MarKom

Corporate sound: How "sounds" sexy, crazy, oh la la?

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Commerce

Will artificial intelligence soon take control?

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Campaigns

Numéro10 launches a campaign for Bell's "Bell Cuisine" product line

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Awards

Fabrikant/JWT Zurich wins two golden OttoCars from AutoVision

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Big Picture

First Influencer Marketing Conference in Switzerland

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Business

Luxury department store Harrods will no longer offer Swatch Group watches in the future

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MarKom

Credibility most important for the success of communication

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Job Change

Brand strategist Minh Dang Nguyen moves from Sunrise to Migros

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Business

Marianne Weibel goes into business for herself and founds Weibel Kommunikation

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Big Picture

"Video resonates with all generations"

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Awards

Maxomedia is shortlisted twice for the Lovie Awards

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MarKom

Fairness Commission reprimands Siroop campaign, among others

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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