First Influencer Marketing Conference in Switzerland

"Influencer marketing has been on everyone's lips since the beginning of the year. But many people still don't know the difference between brand ambassador, blogger and creator and how they can be credibly and measurably integrated into brand communication," says the founder of Web Stage Masters, Tanja Herrmann. A look at Google Trends also confirms this perception; since the beginning of the year, search queries in this area have more than tripled in Switzerland.

Important tools for a successful campaign

Driven by this development, a Program which aims to provide visitors with a comprehensive insight into influencer marketing and the most important tools for a successful campaign. "It was also important for us to find speakers and studies that relate specifically to the situation in the Swiss market," adds the founder.

Consumer trust and SEO

The latest studies from this year on consumer trust in influencer marketing by the University of St. Gallen and a study on Generation Y and Z by youth marketing agency jim & jim in collaboration with the University of Zurich will be presented. There will also be presentations on the topic of pay models and SEO on YouTube, and legal aspects of influencer marketing will also be covered.

The Masters are followed by the Rebels

The crowning glory of the event is the Web Stage Rebels, a two-hour show featuring some of Switzerland's best-known influencers. The show on two stages is aimed at the influencers' actual fans, but is freely accessible to all visitors. "The aim is for visitors to Web Stage Masters to be able to experience the theory presented on the same day in practice in the midst of their target group," adds co-founder Alexander Weislein.

MK cover story

In issue 6/7 of MK, we looked at influencer marketing. You can find the article here  >>> here