Brand strategist Minh Dang Nguyen moves from Sunrise to Migros
Minh Dang Nguyen, who previously served as Head of Brand Strategy & Marketing Communication at Sunrise, will take over strategic leadership of the Migros umbrella brand.
Migros strategically strengthens its brand management and CIC/CD with Minh Dang Nguyen, who developed the new brand strategy with vision, positioning and values at the telecommunications company Sunrise and was responsible for the introduction of the new brand identity. Previously, he worked internationally for several years at Procter & Gamble in Geneva. He completed his two master's degrees in International Management and in Marketing, Services & Communication Management at the University of St. Gallen, where he was also involved in the mentoring program. Nguyen replaces Daniela Keck, who had previously joined the management staff.
"Minh Dang Nguyen will take us a big step forward with his flair for insights and his experience in branding," says a delighted Pascal Schaub, Head of Umbrella Brand at Migros. Nguyen starts at Limmatplatz in the Migros Cooperative Union on October 1.
