Fabrikant/JWT Zurich wins two golden OttoCars from AutoVision
Fabrikant/JWT Zurich won two gold OttoCars from AutoVision at the 2017 IAA for Mazda Switzerland with its «Voilà ma Suisse» campaign.
AutoVision is the international festival for business and industrial films, commercials, TV formats, websites as well as online, interactive and multimedia productions in the automotive industry. The prestigious OttoCar trophies of this festival are awarded every two years during the International Motor Show (IAA) in Frankfurt am Main. Started as a competition for information films, AutoVision is now responsible for the entire audiovisual sector of the automotive industry.
The increase in media opportunities, particularly online, has made the battle for the prestigious trophies even tougher. At the 13th edition of Autovision this September, a total of 59 productions were awarded the coveted OttoCar trophies in gold, silver and bronze. A high-caliber jury of industry experts and experienced professionals from film and communication evaluated international entries from 17 countries this year. The number of entries in all categories was higher than ever before.
In this international cornucopia of audiovisual ideas, Fabrikant/JWT Zurich won two OttoCars in Gold in the categories Web Videos, Webisodes, Web TV and Integrated Communication with the documentary "Voilà ma Suisse" for its client Mazda Switzerland. The idea of asking consumers to show the Swiss population their own country and its perhaps undiscovered beauties during a test drive of their choice not only ensured commercial success for the brand, but also entertaining content for everyone involved. (pd)
Responsible at Mazda (Suisse): Matthias Walker (Director Marketing), Giuseppe Loffredo (Director PR), Anne Thorens (Manager Communication & Events), Grégory Mettraux (Product Coordinator), Bastien Junod (Online, CRM & Events Specialist). Responsible at Fabrikant/JWT: Remy Fabrikant, Jochen Hennecke, Tina Mons, Sabrina Schoenfelder (JWT/Fabrikant), Christian Gerig (Gerig der Schreiber) Matthias Wandel, Svetlana Savatic, Christian Vuithier (Mindshare), Donat Grimm, Ivan Kellenberger (Futurecom Interactive), Pedro Llopart, Gaby Zürcher (Premotion), Olaf Grewe and Audrey Liechti (Edelman).
