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MarKom

Adidas can make significant gains thanks to the World Cup

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Last but not least

Land of Land Rover

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Media

"Salami tactics": Imprint sharply criticizes Tamedia

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MarKom

Swiss retail trade pleased with slight increase in the first half of 2018

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MarKom

Swiss retailers must offer more than just collecting points

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Media

Germans have not yet written off print and are demanding labels for AI-generated texts

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Campaigns

Techno fans flee the Street Parade thanks to Serviceplan

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Digital

Smart textiles on the rise

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MarKom

Marketing Automation: The will is there, but the knowledge is missing

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Campaigns

Raiffeisen, Festland and Konnex feature successful women as testimonials for investment campaign

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Media usage

When the digital third party in the partnership is annoying

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Last but not least

Carnal pleasure

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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