Techno fans flee the Street Parade thanks to Serviceplan
The Street Parade is back this Saturday. For many Zurich residents, that means: let’s get out of the city! Arrigoni Sport is offering these people an action-packed alternative program. Serviceplan Suisse is responsible for promoting the event.
Raving is not everyone's cup of tea. Even if it seems as if all of Zurich is in dance fever during the Street Parade weekend. The fact is that many city dwellers avoid the big event in the city and use the opportunity for an excursion. The motorcycle center Arrigoni Sport, in cooperation with Serviceplan Suisse, has taken this insight as an opportunity to promote its rental vehicles with a discount campaign. Whether ravers or bikers - feelings of happiness are guaranteed for everyone involved this weekend.
Responsible at Arrigoni Sport: Cédric Kiener (Marketing). Responsible at Serviceplan Suisse: Raul Serrat (Executive Creative Direction), Nicolas Vontobel, Thomas Lüber (Creative Direction), Dieter Boller (Text), Denis Schwarz, Daniel Hesse (Art Direction), Dominic Häuptli (Consulting).
