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  • Big Picture
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Campaigns

Fastr creates new campaign for Grand Casino Baden

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Awards

The Swiss Photo Award is discontinued after 20 years

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Big Picture

Namics becomes part of Dentsu Aegis Network

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MarKom

Does dynamic pricing pay off? The industry is divided

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Campaigns

Spina's Civil Voices puts Roger Köppel and Andreas Glarner on the Trojan horse

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MarKom

Brandkitchen supports Smilestones, the new miniature world at the Rhine Falls

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Job Change

Teads Switzerland strengthens sales with Simon Keller

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Campaigns

In the new Migros commercial, co-owner Pedro returns to Spain

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Campaigns

Looking to the future with Aroma in the SBB Sandbox

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Realignment: IN- becomes Consumo

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Last but not least

Party Bus

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Business

Swiss Confederation reaches agreement with Victorinox and may register the "Swiss Military" trademark

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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