Namics becomes part of Dentsu Aegis Network

Dentsu Aegis Network and Namics, one of the leading full-service digital agencies in Switzerland and Germany, today announced that Namics will become part of the Dentsu Aegis Network. In this context, the Namics partners will sell 100 percent of the shares of Namics AG to Dentsu Aegis Network, subject to the approval of the antitrust authorities. As a result, Namics will become part of Merkle, the network's people-based marketing specialists, and will operate under the name 'Namics - a Merkle Company'.Namics is distinguished by its experience and expertise in the development and implementation of transformative user experiences and is thus a perfect complement to Merkle's expertise in customer experience (CX) and marketing technology.

Expand service portfolio

In addition to expanding its European presence, the acquisition significantly expands Merkle's service portfolio, particularly with regard to solutions in people-based marketing. This applies in particular to end-to-end digital transformation consulting and technology implementation for Adobe Experience Cloud, Sitecore, Salesforce and SAP.Namics employs around 550 digital specialists at its locations in Frankfurt, Hamburg, Munich, St. Gallen, Zurich and Belgrade and is strengthening its network and teams in Switzerland and Germany. The company was founded in 1995 in Switzerland and has been supporting clients in their digital transformation ever since.Namics offers strategic consulting, concept development and creative as well as technical implementation with a strong focus on user experience. Clients include ABB, Credit Suisse, Migros, Swiss Life, UBS and Victorinox in Switzerland and ADAC, Boehringer Ingelheim, Kaufland, Kuka and smart in Germany.Merkle is a leading global digital agency for people-based marketing and has been part of the global Dentsu Aegis Network since 2016. The company plays a central role in the further development of the digital strategy of the international network. "Both in Switzerland and internationally, we will benefit from the strength of Namics - in human terms as well as with regard to the capabilities of their entire team, Namics is a great reinforcement. In Switzerland, the company has long been one of the market leaders, recognized for high quality, innovation and professionalism. Namics makes us even stronger in the Swiss market and beyond, and we are very excited about the many new opportunities for collaboration," said Thomas Spiegel, CEO Dentsu Aegis Network Switzerland. "We are delighted to be part of the Merkle and Dentsu Aegis Network. This is a fantastic opportunity for Namics, as we share a common vision: to help clients become winners in the digital transformation.Our customer-centric approach to delivering digital marketing, communications and commerce solutions will be further strengthened by Merkle's data, analytics and CRM capabilities. This is a very attractive proposition for our customers and for our employees," said Bernd Schopp, CEO of Namics. "By joining forces with Namics, we will be able to grow significantly by entering new markets and providing an established service offering in EMEA that fits perfectly with our existing expertise in customer experience.With a renowned client portfolio and a shared vision, Namics accelerates our strategy to expand Merkle's people-based marketing capabilities across the EMEA region," commented Michael Komasinski, President of Merkle EMEA.