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  • Big Picture
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Last but not least

#PhonesAreGood, really!

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MarKom

Lead management: only successful with close cooperation between sales and marketing

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Last but not least

Everything half so boring

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ShowBiz

Linda Oswald: 35 years of Kölnmesse

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Big Picture

Book tip: "Rhetoric

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Commerce , MarKom

Programmatic buying and customer experience go hand in hand

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MarKom

Swiss Marketing Leadership Study 2018: Speed versus consistency

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Campaigns

Mall of Switzerland makes customers dance with James

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ShowBiz

Ambience trends 2019

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Big Picture

"A good product needs a lot of attention"

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Business

"There's an insane amount of talk in the advertising industry. And everyone is so incredibly good."

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ShowBiz

BoE trade fair: Know-how transfer

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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