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Budgets

Sir Mary is the new lead agency for Samsung Switzerland

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Campaigns

WOZ and Leo Burnett advertise the "time" factor as the basis for good journalism

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Campaigns

You are what you eat: Dachcom sets the stage for the Culinarium sponsoring association

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Media usage

Job seekers and retirees in particular are interested in the jungle camp

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Job Change

Serkan Isik is Groupe Mutuel's new Head of Media Relations for German-speaking Switzerland

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MarKom

Gillette commercial: Much criticism comes from women

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Digital

Swiss companies invest in Big Data and Internet of Things

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Campaigns

Down-to-earth real estate marketing for the largest mining settlement in the canton of Thurgau

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Media usage

Adello provides facts on smartphone and tablet use in Switzerland

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Job Change

Change at the top of AZ Direct: René Koller becomes new CEO

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Business

TBWA\Zurich adapts the agency structures

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Campaigns

IWC Schaffhausen and Scholz & Friends celebrate the "Silver Spitfire

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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