TBWA\Zurich adapts the agency structures
TBWA Zurich is restructuring the agency and will now operate with two focus areas. This will also result in personnel changes.
TBWA is also launching a new Business & Brand Strategy division, which will focus on strategy, client and business development. Stephanie Trachsel (new to the agency as Strategy Director), Danijel Sljivo (new as Business Director), Manuel Wenzel (new as Executive Creative Director) and Jasmine Angkasa (new as Data Strategist) will work here.
Diana Aberkane, Client Service Director, Stephanie Trachel, Strategy Director, and Jasmine Angkasa, Data Strategist (from left).
On the other hand, the Brand Experience division will be entrusted with conceptual and operational implementation of all briefings. Three client groups will be established here, headed by Diana Aberkane (new to TBWA as Client Service Director) and Bruce Roberts (as Creative Director).
The agency expects this sharper separation and, at the same time, specialization to result in more focus in the areas of activity and thus added value for clients. In addition to the focus on creative excellence, TBWA will in future be even more involved with the topics of brand expertise, cultural intelligence, competitive analysis, audience intelligence and performance analysis. This with the intention to increase the effectiveness of the creation and the ROI for the clients.
