Sir Mary is the new lead agency for Samsung Switzerland
After the agency of Daniel Zuberbühler, Maurizio Rugghia and Florian Beck was already able to implement individual projects for Samsung, Sir Mary is now responsible for all launch campaigns for smartphones and TV of the South Korean manufacturer in the Swiss market.
Sir Mary prevailed in a pitch process and has been responsible for creation and consulting for the smartphone and TV launch campaigns since January 2019. The first results of the partnership will already be seen in the first quarter of 2019.
"We are very excited to take the successful collaboration and learnings of the last years to the next level. And it is both an honor and an obligation for us to be able to make the difference in the highly competitive smartphone market with one of today's most exciting claims, 'Do what you can't'," says Florian Beck, owner and creative director of Sir Mary. Toni Koller, Head of Marketing Samsung Switzerland, on the agency selection: "We chose Sir Mary in a very high-level pitch, they completely convinced us with their gameplan. We are looking forward to an even closer collaboration and of course to exciting ideas and implementations in our anniversary year."
Sir Mary has implemented projects for Samsung in the past, such as the launch campaign for Samsung Pay.
