Swiss Post's virtual counter meets with a positive response
Postmail is showcasing its various franking options online with two actors. According to Max Leuenberger of Swiss Post’s Marketing Communications department, customers are responding positively to the campaign, which was conceived by the Zurich-based agency Atelier Olive.
Postmail presents its various franking options in a personal way on the Internet. Two real actors advise customers seeking advice in a virtual service center in three national languages and in sign language. The campaign has been well received by customers, said Max Leuenberger from Swiss Post's Marketing Communication department. Over 8,000 visitors have been recorded so far. "We wanted to bring a rather dry topic to life," says Leuenberger. Anyone who goes to Postmail.ch/frankieren will find face-to-face contacts in a virtual service center. The receptionist Laura - played by an actress - greets the customer. If you want to know more about her individual suggestions for a franking solution, you can beam yourself into Engineer P.'s development laboratory, where he explains the features and benefits clearly. An interpreter can be shown for the deaf.
The virtual appearance was managed by the Zurich agency Atelier Olive. The film content was recorded in German, Italian, French and sign language in the studio. The virtual 3D world in which the actors move was created on a computer. According to Leuenberger, no similar appearances are currently planned at Swiss Post.
The virtual appearance was managed by the Zurich agency Atelier Olive. The film content was recorded in German, Italian, French and sign language in the studio. The virtual 3D world in which the actors move was created on a computer. According to Leuenberger, no similar appearances are currently planned at Swiss Post.
