Steep pass for the DM sector

Dialog Marketing Swiss Post International has landed a hit with the Euro RSCG Direct Marketing Pass, which means that in Switzerland, more
mailings than in any other European country. Only in
In America, direct marketing is even more intensive than here. Where so much
potential, you also need good tools. Already once praised
Swiss Post International offers its services with the so-called
Direct Marketing Pass. The agency Euro RSCG has now
Pitch took on the task of revising this manual. With
With the Direct Marketing Pass, Swiss Post International wants to
and demonstrate their DM service expertise to potential customers.

The compact reference book is a work tool for everyday use.
Use. The Swiss passport profiles Swiss Post International in the
abroad as the competent partner for cross-border
DM projects. The manual looks like a real Swiss passport
modeled after. It contains 152 pages with all the
DM-relevant facts about Switzerland and its customs in the
Dialog Marketing division.

For Frank Bodin from Euro RSCG, it was important that the passport was not
only lists useful statistics and facts, but also with a
entertaining wit entices you to read. Humorously designed, the
Pass thus also an amusingly written section, for example about
the "Fiche affair" on data protection. In the "Country and people" chapter
the Swiss bedroom because of the omnipresent assault rifle as a
"arsenal of weapons". The foreign marketing people
explains what federalism or Switzerland's relationship with Europe
is. Which are the most valuable brands in Switzerland? How do they present
Are the income structures different? Where is which language spoken?

English is presented here as a "second national language". Under "Tips
for effective direct marketing" warns of the danger of using the wrong
translation. There are also concrete answers to questions such as: Where
which media are consumed? How does a media consumption
ideal communication mix? All these figures and
interpretations are likely to make the manual more than just a
advertising tool for Swiss Post International.

For consultant Peter van der Touw from Euro RSCG, the passport in the
present form only thanks to a "very creative collaboration" with
Swiss Post International and its editorial team
around Charles Constantin. The passport is also available in the
presented in the renowned Fischer's Archiv 2/06 over four pages
and praised in the German DM magazine One to One.
The Südkurier newspaper has also described the Swiss passport as an ideal
working tool for the industry.

The general tenor of all these reviews: There are countless
publications in the field of direct marketing - but none is as
comprehensive and neutral design like the Swiss passport. Even the
Developments in online advertising are described in an extensive chapter
although this form of direct marketing is dealt with in direct
competes with the services of Swiss Post International.
Only on the last few pages did Euro RSCG finally add a little
direct advertising for its client Swiss Post International in the
book.

Due to its convincing success, Euro RSCG has already been awarded the
design of a European passport. The EU passport will contain
The relevant data for the six German countries is presented in a similar form,
Austria, Italy, England, France and Belgium.

For Euro RSCG, this work in the service of direct marketing is more than
just another customer. At the agency with the star, DM is already
integrated into all creative processes for a long time and is not
department. "Power of One" is the keyword.
"We don't think in terms of advertising media, but in terms of solutions. The choice of
advertising material will only follow in a second phase," says Peter van
der Touw's philosophy. With the new passport for the DM sector
now both the solution and the advertising material in an ideal symbiosis
can find.

Andreas Panzeri