Communication without borders
Müller Martini, a leading provider of solutions for the graphic arts industry, has a presence on every continent. As a result, communication knows no boundaries and is characterized by respect for the world’s diverse cultures.
Headquartered in Zofingen, Aargau, Muller Martini has been developing solutions - saddle stitching systems, softcover perfect binders, hardcover booklines, newspaper mailing systems, digital production systems, web offset printing presses and service solutions - for the graphic arts industry for more than six decades. Production takes place in Switzerland, Germany and China - here, however, exclusively for the Chinese market. Muller Martini has sales companies worldwide. Communication, which is decisively shaped by the CP agency Brandl & Schärer in Olten in the print sector, is correspondingly international.
For example, the customer magazine "Muller Martini Panorama", which has been published three times a year for 27 years with a circulation of 34,000 copies in five languages. The editor-in-chief is Dr. Markus Angst. He writes customer reference reports, background reports, technical articles and interviews, which are then translated into English, French, Spanish and Italian. Customers and experts from various countries check the texts several times to ensure that the content and language are correct. "This is an important part of quality assurance," says Markus Angst. "And correspondingly time-consuming."
The latter also applies in particular to on-site research, explains the editor-in-chief, who travels all over the world for his interviews. "I gather a lot of impressions on site, of the people, the company, the print products, the entire cultural environment - in terms of text quality, this justifies any journey, no matter how long." Impressions that flow into the stories. The reports are authentic, experienced, based on personal encounters. No digital means of communication can replace these experiences. This is professional journalism.
Quality and professionalism are a top priority at Muller Martini, not only in development, production and customer service, but also in communication. And here not least in the visual language, which presents a cross-section of all continents, skin colors and cultures and at the same time takes cultural taboos into consideration. For example, Brandl & Schärer sometimes adds extra fabric to a T-shirt so as not to offend readers in Islamic countries. This is also part of the professionalism of Muller Martini, which is aware of its responsibility towards other cultures down to the last detail and shows them the respect they deserve.
Company: Brandl & Schärer AG
Contact person: Kurt Schärer
E-mail address: [email protected]
