Helmet on!

Black humor does not necessarily have to be evil. In any case, this turtle seems lovingly protected and escapes the possible fate of being driven flat. Why? Because it crawls safely to the next lettuce leaf thanks to its bicycle helmet. And because it adheres to the Suva warning "Wear a helmet at all speeds. Even on short journeys." she adheres to it. The motif was developed at McCann-Erickson. Claude Catsky (CD), Charles Blunier (AD) and Roger Keller (consulting) outed themselves as animal rights activists.Cannes integrates Direct Lions into the festival. The Cannes advertising festival is dispensing with a separate event for the newly created direct marketing competition after all. The Direct Mail Award and the Cyber Lions will be integrated into the advertising festival from June 14 to 22 and awarded on the eve of the closing gala.
Theater I: L'ombelico del mondo. Belly buttons seem to inspire advertising creativity in a very special way: After JvM/Limmat for Panasonic and Glamour Engineering for the Mittelland Zeitung, Bonaparte is now also putting a navel at the center of its communication for the Theater an der Winkelwiese. However, the team around CD Guillaume Borel has helped Mother Nature a bit and conjured up an oriental crescent moon navel on paper with a few tricks of the trade. The occasion for the navel show is the Swiss premiere of the play "The Arabian Night" by Roland Schimmelpfennig.
Panoramic dismisses media agency R. J. Palmer. The ailing U.S. agency group Panoramic Communications, in which PubliGroupe has held a majority stake since last year, is parting ways with its media specialist R. J. Palmer. Panoramic had acquired Palmer three years ago, according to a report by Advertising Age. Now the agency is buying itself out again for an undisclosed cash sum. With billings of $553 million, R. J. Palmer is No. 17 in Advertising Age's U.S. media rankings. It contributed nearly half of Panoramic's total billings. According to the 2001 annual report, PubliGroupe intends to divest the loss-making Panoramic Group.
WOZ has a new target group. For bruises, sprains and contusions, a policeman in full riot gear recommends "Original Dr. Andres Wallwurz Salbe". The ad appeared in the WoZ. Huh? Do policemen like to read the WoZ now, and should they find out there with which ointment they can care for their May 1st bruises? Or is the WoZ the ideal medium when an advertiser wants to reach members of the black bloc without much wasted coverage? The demonstrative advertisement has attracted attention. Of course, it is also striking that the agency Advico Young & Rubicam, which placed this Wurz ad exclusively in the WoZ, is currently also allowed to do a campaign for the not exactly rich weekly newspaper.
Three agencies form Content Company. Three agencies from the Zurich area jointly offer communication services under the Content Company brand: the web and communication agency Update AG, Zurich, the advertising and design agency Brönnimann & Berchtold, Dietikon, and the concept, text and editorial agency Heini Lüthy Kommunikation, also Zurich. The range of services extends from publishing to advertising and branding to web solutions. The focus is on the journalistic creation of content and its media-appropriate implementation in print or electronic form. The Content Company is a "virtual company" in which the three partners retain their independence.
Theater II: C(l)a breakdown. A photo of the Schauspielhaus against a threatening stormy sky has been adorning various APG billboards for days. What looks like a teaser by day is revealed in the dark of night: the H of the inscription "Schauspielhaus" is the only letter that does not light up. "Schauspiel aus" - not a prank by the Zurich SVP, but a new image campaign from Publicis. The appearance is intended to attract more visitors to the loss-making Zurich Schauspielhaus and make the theater itself more popular. In addition to the posters, a cinema spot produced by Wirz & Fraefel is used as a means to an end, which also dramatizes the "small" neon sign glitch.
Little dirge on AIDA

Economic activity is above all psychology, because ultimately it is people's fears and hopes that cause economic fluctuations. It is understandable that shortly after the September 11 attacks, then New York Mayor Rudolph Giuliani urgently reminded Americans not to forget to spend money. In a television interview at the end of September, the U.S. vice president did not even bother to exercise restraint in his choice of words. He hoped, Dick Cheney said, that Americans would "poke their fingers in the eyes of the terrorists" by buying stocks, doing their shopping in the usual way and not allowing themselves to be diverted from their way of life.
The appeals and advertising messages - even if garnished with patriotic appeal - had little effect. The slogan "Buy our country out of the crisis" didn't do much for U.S. citizens. Which is surprising, because the concepts behind these thought models have long since been empirically disproven: Consumers tick differently than the stage models of advertising effectiveness research suggest. Because these do not do justice to the complexity of social communication processes. Consumers decide for themselves whether an advertising message is relevant to them. If he doesn't want to, the advertising can struggle no matter how hard it tries: it fizzles out without any effect. Ultimately, the events in people's lives determine whether they are willing to listen to and read the buy-me messages. The twilight of the gods has long since taken hold of the step models:
A swan song to the AIDA formula and new findings from impact research can be found starting on page 16. Samuel Helbling, Editor-in-Chief