Email marketing is a trend
Mayoris launched Switzerland's first Email Marketing Day at Technopark Lucerne. The 190 participants were impressed by the medium.
City plus I n recent times, there have been increasing rumors about the demise of email as a medium. In the age of instant messaging, RSS and social media, e-mail is "out", especially among the younger generation. Quite apart from the fact that there is currently no realistic prospect of mastering the spam problem. "But as we all know, the dead live longer. This will also apply to email in particular," Maya Reinshagen is convinced. The CEO and partner of Mayoris was one of the keynote speakers at the first Email Marketing Day in Lucerne. Mayoris also founded and organized the new forum.
190 interested people made the pilgrimage to the Technopark Lucerne in Root 4D. The event will continue to offer decision-makers from various industries the opportunity to receive first-hand information on the latest trends in digital marketing every year. The aim is to discuss the current challenges and opportunities in the industry. This time, it was revealed that 2.5 million users in Switzerland already use Facebook.
Nevertheless, keynote speaker Torsten Schwarz was convinced that Facebook cannot replace the possibilities of email. "Social media is not the big savior and is very complicated to use," said Schwarz. Many advertisers would "jump on the bandwagon" without even understanding any of the mechanisms. For a large proportion of consumers - over the age of 40, for example - the conventional newsletter via e-mail is still the much more popular medium. However, there are various rules to follow when sending a newsletter, as the forum in Lucerne showed.
Only 25 percent of companies use email marketing or, in practice, newsletters as a tool. Agencies such as Mayoris and Rabbit eMarketing in Root and the Zurich agency Xeit Marketing & Conversations see "a lot of potential" in this medium, because it is possible to operate in a market that is not yet oversaturated. They predict great opportunities for a professionally designed newsletter that is also sent out according to all the rules of the art. Last year alone, the specialists recorded growth of 20 percent. pan
An expert from the digital world
The keynote speaker for the first edition of the Swiss Email Marketing Day will be the internationally experienced "email marketing guru" Torsten Schwarz. Schwarz is one of the leading specialist authors and experts in the field of email marketing in the German-speaking world. In addition to his "E-Mail Marketing 2.0 Guide", he has also written books such as "Praxistipps Internet Marketing" with 22 case studies featuring successful concepts from Ikea, Germanwings, Nestlé and Esprit. Schwarz is the publisher of the specialist information service "Online-Marketing-Experts" and the specialist portal "E-Mail Marketing Forum" as well as www.marketing-boerse.de. Many of his studies and guidelines are available for download via his own company portal www.absolit.de.
