Dialog behavior in the CP
A study suggests that customer magazines could be used more effectively to establish new customer contacts through appropriate response elements.
Study Customer magazines could be used to a much greater extent to establish new customer contacts using suitable response elements. This is the conclusion of the study "Dialogue behavior in corporate publishing". At the same time, the study also describes ways in which response can be effectively channeled and evaluated and shows 14 examples of successful dialog strategies. The study examined the dialog behavior of 196 leading German-language customer magazines. The study can be obtained free of charge from Forum Corporate Publishing ([email protected]).
