This is how innovative Ikea Switzerland and Dreifive are looking for new employees
Dream job via WhatsApp: Application processes have changed radically in recent years, both for potential employees and for companies. Ikea Switzerland is now simplifying the experience for applicants by allowing them to apply via WhatsApp.
Applying via WhatsApp? It couldn't be easier - and so Ikea and Dreifive are taking the next step in the innovative job journey. A four-language WhatsApp chatbot helps users find out about all the benefits of working at Ikea. The focus is on the following topics:
- You can complete an Ikea quiz and hear success stories from employees directly.
be experienced - It is now even possible to submit the complete application via WhatsApp
processed. - If you can't find a suitable job, you can receive a personalized alert for new offers.
be set up in order to be informed about new tenders on an ongoing basis.
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Fully automated process
Technically, this is possible thanks to an innovative API connection, which was programmed for this case by chatbot experts from Memacon GmbH and yes!devs GmbH. At the beginning, users are guided through the bot with audio messages and the complete, fully automated application process, including uploading the CV, follows as a well-thought-out process. Elements such as the interactive exchange with potential employees are also an important part of the communication. Dreifive used all WhatsApp formats for this campaign and created a unique gamification experience.
"At Ikea, we believe that people make the difference - not only in the store, but also in the recruitment process. Ikea recruits according to values and consciously looks at people rather than CVs. However, for our recruiters to be able to do this, they need one thing above all: time. In a labor market that is changing so much, it is a growing challenge to find suitable candidates. The Ikea Job Bot is our answer to the changing demands of candidates. It connects people and technology, enables an improved exchange of information and provides access to a valuable and interactive pool of applicants," says Ananda Buchmüller, Employer Branding & Talent Sourcing Leader at Ikea.
Responsible at Ikea Switzerland: Ananda Buchmüller (Employer Branding & Talent Sourcing Leader). Responsible at Dreifive: Tiziana Tarzia (Teamlead Social Media), Sandro Kohler (Senior Digital Arts Designer), Marleen Albert (Head of Social Media). Responsible at Memacon GmbH/yes!devs GmbH: Moritz Beck (CEO), Benjamin Klooß (CEO).
