Rosarot Brings Zurich's Urban Green Spaces to Life
Heat mitigation, urban climate, biodiversity: Through an awareness campaign for the “Stadtgrün” program, Rosarot translates complex urban measures into clear, tangible messages—and turns information into a real experience.
The Mandate of the People as a Starting Point
The “Stadtgrün Zürich” campaign has democratic roots: In 2023, Zurich’s residents voted in favor of making Zurich greener to improve the urban climate. Grün Stadt Zürich is implementing this mandate in collaboration with other city departments as part of the Stadtgrün program—with the goal of making the city cooler and more livable by 2035. The boutique agency Rosarot took on the task of translating the complex measures involved into understandable messages.
A Communication Strategy with a Clear Focus
The core message of the “Stadtgrün Zürich” campaign is what the program specifically offers the residents of Zurich. The campaign’s design follows the City of Zurich’s approachable and eye-catching illustration style. All measures are based on a communication and media strategy developed by Rosarot. Social media assets on Meta, YouTube, and LinkedIn—supported by a search campaign—show what is being done to reduce heat, improve the urban climate, and promote biodiversity.
A mobile exhibition booth brings Zurich's urban green spaces to life
At the heart of the campaign is a mobile, informative exhibition booth that brings the idea to life. With a large-format sheet on the roof serving as an eye-catcher and shade provider, visitors can directly experience heat reduction. According to the press release, this turns information into an experience—and makes an urban program even more tangibly effective.
Grün Stadt Zürich maintains, designs, and manages public green spaces in the city of Zurich. The Stadtgrün program ensures the implementation of four initiatives aimed at reducing heat, improving the climate, and increasing biodiversity by 2035. Rosarot was founded in 2007 and currently employs around 30 people in Zurich. The agency focuses on branding, campaigning, social media, and performance.
For more information on the Urban Green Spaces program: https://www.stadt-zuerich.ch/ted/de/index/gsz.html
Responsible at Grün Stadt Zürich: Christian Bosshard (Marketing Specialist, Urban Greenery), Linda Kappeler (Urban Greenery Specialist), Sara Bischof (Head of the Urban Greenery Department). Responsible at Rosarot: Nadine Ticozzelli (Consulting), Carmen Stähelin (Concept/Copy), Stephanie Lüscher (Art Direction), Claire Hulla (DTP), Antonia Lattarulo (Media/Performance), Moritz Egger (Performance). Illustration/Animation: Vaudeville Studios. Concept/Production As of: Pengland.
