ZHdK Open House 2026: Every Horizon—A Unique Screen Print

For its 2026 Open House campaign, the Zurich University of the Arts (ZHdK) is featuring a single motif: the horizon. And yet no two posters are alike: The in-house campaign was produced using the Iris screen-printing process.

A Metaphor Instead of Arguments

Anyone facing the decision of which major to choose is confronted with a bewildering array of options, and it often takes years to see whether the decision was the right one. The campaign responds to this not with arguments, but with a metaphor: Where the horizon opens up, new perspectives begin. The posters were printed by Hagmann Siebdruck GmbH in Winterthur. In iris printing, multiple colors blend into one another in a single print run, and because the transition can never be replicated exactly, a different horizon emerges each time.

«We wanted to convey to prospective students—in addition to the rational arguments for studying at ZHdK—above all a sense of confidence: that something is waiting for them ahead. That studying at ZHdK will open up new horizons,» says Kristian Brändle, Head of Marketing.

ZHdK Open House: A Wide Range of Media Leading Up to the Event

The campaign will run from early October through mid-November 2026 (Calendar Weeks 41 through 47). It will be featured in education-related settings, supplemented by e-panels and digital screens, geotargeted digital ads, movie theater ads in Zurich’s arthouse cinemas, organic and paid social media campaigns, postcards, and a landing page. In addition, there will be events at the Toni-Areal and the Gessnerallee. The Zurich University of the Arts’ open house days will take place from November 16 to 20, 2026.

Contact person at the Zurich University of the Arts: Andrea Joss, Kristian Brändle (Overall Responsibility), Alper Yagcioglu (Concept and Art Direction), Tommy De Monaco (Project Manager). Printing: Hagmann Siebdruck GmbH, Winterthur.