Rod for ZKB: Would you like a little more?

Zürcher Kantonalbank invests specifically in the recruitment and promotion of qualified specialists and, together with Rod Kommunikation, developed an employer value proposition with a suitable campaign.

To develop the employer value proposition, the bank carried out an in-depth analysis and included various perspectives - from the job market to applicants, employees and management. This ensures that the messages both fit the company and meet the expectations of the target groups - credible, relevant and differentiating. The new employer value proposition is based on the bank's performance mandate. Because: Zürcher Kantonalbank is more than just a bank and does more for everyone.

At the center of this employer value proposition are four topics that form the foundation of the employer positioning:

• Success because ZKB relies on its employees and shapes the Zurich economic region
• Culture, because ZKB believes in trust, diversity and cooperation
• Development, because ZKB supports individuals and moves forward together
• attitude, because ZKB is convinced that it makes more possible

"Our Employer Value Proposition sums up what we live together - day after day, supported by our values. It shows what we stand for, what makes us special and why people consciously choose us as an employer", says Pranvera Dzila, Head of Employer Branding at Zürcher Kantonalbank.

And so the new campaign also does more. In a video-first approach under the motto "More for more careers", Zürcher Kantonalbank is promoting a career at Zürcher Kantonalbank with social media ads, on various video platforms, with a mega poster at Zurich main station and with special internal measures. The campaign will be launched on August 18, 2025 and will be played out in German-speaking Switzerland.

Responsible at ZKB: Jan-Hendrik Völker-Albert, Pranvera Dzila, Dominik Streich, Florian Gruber, Alexandra Rahm Overall responsibility for conception and creation: Rod Kommunikation AG, Alessandro Reintges (Co-Managing Director), Tiffany Bottlang (Co-Managing Director), Andreas Gross (Topic Lead Employer Branding), Rainer Bühler (Senior Strategist), Dragana Knezevic (Client Lead / Senior Consultant), Mario Ernst (Junior Consultant), Heinrich Zimmermann (Creative Director), Lisa Bolte (Copywriter), Jessica Auer (Copywriter), Tonie Brunschwiler (Junior Art Director), Hansjörg Vögeli (Junior Art Director), Francesca Schenker (Graphic Designer); Production: Tasty Pictures, Lea Fee (Executive Producer), Antonia Grosse (Producer), Giosch Netzer (Junior Producer), Camillo Romer (Production Assistant), Maximilian Speidel (Director), apricotberlin (Photographers), Fabio Tozzo (DoP), Pablo Nouvelle (Music), Mariana Muñoz (Styling), Nicola Fischer (H&M), Florian Stärk (Colorist), Jero Fähndrich (Edit), das alte Lager (Motion Design), DubDub (Sounddesign/VO); Media realization and image processing: blish ag, Fabrizio Rutishauser, Rebecca Gerritsen, Jessica Kottmeyer, Carolina Alpiger, Martin Sautter, Roman Aebi, Jana Weber, Jlona Kopf; MediaWebrepublic, Sandra Fischer (Consultant Media Strategy), Raphaela Mangold (Senior Account Director), Vivien Albeck (Senior Consultant Media Buying), Florina Berg (Consultant Social Media Marketing), Chiara Naunheim (Consultant Programmatic Advertising).