Kind regards for SPS: You're never alone in a wheelchair
In the membership campaign for the Swiss Paraplegic Foundation SPS, Friendly Greetings focuses on the stories of Chiara, Heiri, Rosa and Tim - four people who have been paraplegic since an accident and never feel alone thanks to the foundation's 2 million members.
Paraplegia turns the lives of those affected upside down. The aim of the Swiss Paraplegic Foundation is to enable paraplegics to lead a self-determined life with the best possible health. This is exactly what the current campaign shows.
"You are there for others, and we are there for you"
While those affected are heavily dependent on help for the first few months after an accident, they find their way back to a self-determined life during the rehabilitation period. The globally unique service network of the Swiss Paraplegic Foundation and its Group companies is only possible thanks to two million members who stand up for people with spinal cord injuries.
For those affected, being able to live a self-determined life also means no longer being completely dependent, but also being able to be there for others again. The centerpiece of the campaign is therefore an emotional TV commercial featuring Chiara Schlatter from Thun, Heinrich Dürst from Glarus, Rosa Zaugg from Bern and Tim Harder from Winterthur. All four give an insight into their life in a wheelchair after an accident - and how they can be there for others again today: As friends playing sports or riding motorcycles, as teachers for their schoolchildren or at barbecues with their families.
The appeal to become part of a strong community is a link to the two million members of the Swiss Paraplegic Foundation.
Members are also part of the campaign
The campaign highlights two perspectives. That of those affected, with the stories of Chiara, Heiri, Tim and Rosa. But also those of members who tell the public why they are part of this huge community of two million members and why they wanted to be part of this campaign.
"For the 'Never alone' campaign, creativity, passion and real stories of people with spinal cord injuries were combined. Generosity and gratitude were palpable throughout the production and the result is more than an advertising campaign - it is an expression of solidarity, strength and community," says Stefanie Kaufmann, project manager at SPS.
In addition to TV commercials, the campaign will be played out over the next few years on posters, digital ads, in social media and via various digital advertising media. The clear aim is to attract new members so that people like Chiara, Heiri, Rosa and Tim can continue to lead a self-determined life and be there for their loved ones. With the MetaDesign agency, the Swiss Paraplegic Group and its organizations have further developed their brand identity - for more clarity, simplicity and recognition (Markt-kom.com reported). This will be shown for the first time in the Swiss Paraplegic Foundation's campaign.
Responsible at the Swiss Paraplegic Foundation: Stephan Michel (Head of Marketing and Communication); Stefanie Kaufmann, Christa Bray (Marketing & Communication); Andrea Federer (Head of Visual Communication); Aleksandra Mladenovic (Project Manager Online Marketing); Manuela Marra (Head of Newsroom & Media Team). Responsible at Friendly regards: Fabian Biedermann (overall responsibility); Samuel Textor, Pascal Deville (creative direction); Laura Leuenberger (art direction); David Elmiger, Julian Riegel (text); Eva Brun, Käthy Känzig (consulting); Pascal Pfohl (making of, content production). Addictive Films (film & photo production); Lukas Wälli (director, camera); Alessandra Dolci, Stephan Christen (production); Nicolas Bechtel (editing); Bloop (sound design); Shelter 12 - Outro (music), Simon Hardegger (color grading), Claude Gasser (photography).
