Matto Group is Google "Startup of the Month

Each month, Google Cloud Startup honors a startup that stands out as a pioneer in the use of a current technology. Matto Group, a Zug-based data-driven marketing company, wins Startup of the Month in June for its visionary use of Artificial Intelligence (AI). "We are very excited about this milestone. The award confirms that our strategic focus on building AI-based products in marketing is the right way to go," Tobias Egli, co-founder of Matto Group, was quoted as saying in a statement. The company is part of the Google Startup Program, where it is directly supported by Google and widely deploys its technology.

Revolutionizing the media industry with data and AI

It is undisputed that artificial intelligence (AI) is already of immense importance today - also that there is no way around it in marketing. Matto Group recognized this early on, and can now report progress in the field of artificial intelligence, which they are applying to the media sector in particular. The company collected a large amount of first-party data early on, which now provides the basis for models. One of the reasons why Matto Group was chosen as Google's "Startup of the Month" June.

"First-party data is the foundation of AI. We use data and AI to revolutionize online advertising, gain valuable ad insights, adapt strategies in real time and achieve top results," says Matthias Thomann, co-founder of Matto Group. In summary: Matto Group aims to reshape the future of marketing through innovation and data-driven strategies.

Efficient campaigns and accurate forecasts

The company uses machine learning broadly for their products in payroll analytics and campaign optimization.

With the platform Lohncheck.ch Matto Group aims to promote wage transparency and combat gender discrimination with personalized salary predictions. The TensorFlow model, a machine learning framework developed by Google, uses 16 parameters for accurate predictions, promoting fair pay practices. First-party data from Lohncheck.ch users:inside enables Matto Group to optimize programmatic campaign targeting. This enables tailored, first-party data-based advertising - such as the promotion of luxury brands to users with an income of over CHF 100,000.

What happens in the background: Using Google Cloud, low-latency predictions can be delivered and API security managed. Campaign data collected via DV 360 is stored in BigQuery and accessed via a REST API. This data helps build predictive models with Vertex AI and optimize campaign efficiency.

Setting the standard in targeting technology

Matto Group's first-party socio-demographic data adds significant value in today's advertising market environment through more targeted online targeting. This enables an expansion of reach to relevant customer segments. "We want to reach the relevant target groups of our customers through superior advertising technology and unique advertising data - with a high degree of individualization and without wastage," Thomann continues. Targeting technology based on first-party data will become even more important in the future, as soon as the third-party cookies, which are currently still very much in use, are no longer supported by all major browser providers. The company's mission is to reshape the future of marketing through innovation and data-driven strategies.

Label "SEF.Growth High Potential

In the fall of 2022, the Matto Group was already awarded the SEF.Growth High Potential Label. The company's business model was particularly convincing due to its versatile application possibilities in various segments. This builds on the central element of proprietary first-party data, which will be central to successful online targeting in the future. The SEF.Growth entrepreneurial experts attest the companies with the label an above-average growth potential and excellent chances of success.